“I call it the digital manufacturing, call the future” – Linkiesta.it

It always starts from there. Since that famous cover of The Economist, April 21, 2012, in which a man sitting at the desk is in front of a machine for half and half computer factory, in sequence, it produces a plane, a hammer, a car. That’s the day when it really begins to talk about the third industrial revolution, in the world, a revolution in which maker, 3d printers, fab lab and digital artisans , from speech marginal, become the heart of the debate on the future of the economy. In Italy, however, the discussion on the new digital manufacturing was already born the year before, in 2011, when Marsilio has published Future Craftsman , an essay by Stefano Micelli, professor at the Faculty of Economics ‘ University Ca’ Foscari of Venice which advocated, in the face of this supposed revolution, the future would be, precisely, of a way to produce artisan that he would hegemony cultural , reducing economies of scale, as well as the barriers between large and small firms, between manufacturing and services. That book has sold tens of thousands of copies and, in 2014, he was awarded the Compasso d’Oro award that had never been awarded to a book.

It is significant, then, that a few years later, at the end of 2015, you are to debate these issues in Jesi, in the Marches, in a former sugar factory Eridania Sadam closed due to the drastic reduction of the sugar sector in Italy and the Maccaferri Group has converted into JCube , the first business incubator in central Italy (with fab lab included) by the Ministry of Economic Development, in order to encourage the creation of new businesses. The context is that of a two-day event dedicated to the new digital manufacturing, or augmentation. And it opens with just a debate between Micelli, Andrea Di Benedetto , while digital entrepreneur, chairman of the Technological Pole of Navacchio in the province of Pisa and national vice-president Cna and Francis Samorè , scientific director of the Foundation Giannino Bassett , an institution created to promote responsible innovation.