365 days marked by events, openings, exclusive parties, new products, farewells and major players. The 2015 has been the fashion world a year full of new, exciting and unique. In a word? “ Dazzling ‘. We start from Milan. April 30 and May 9 were inaugurated the ‘ Armani / Silos and Fondazione Prada . Two creative spaces created by the two most famous Italian brands in the world. The first is a museum dedicated to fashion King George , which this year also celebrated the 40th year career with a show unique in its Teatro; the second, however, is a creative space dedicated exclusively to art, desired by Miuccia Prada and Patrizio Bertelli , to exhibit the works of art belonging to their private collection and those collective treated ad hoc. Both with a clear objective: give the city of Milan (their city, ed) an exclusive and unique, that everyone can enjoy, visit and love .
Also another Italian fashion house has triumphed this year. Day , which should soon reach the one billion euro turnover over, according to rumors, the stock market listing, has been one of the strongest brands on social networks Tagged year. The reasons? The unexpected appearance of the duo Zoolander , Ben Stiller and Owen Wilson , on the catwalk of the fashion show in Paris, which he loved doing poses iconic and take selfie with the public. And the choice of Jovanotti to wear some outfits exclusive Roman label on the stages of his international tour. In 2015, in fact, Instagram is still one of the media in the fashion business, thanks to the success of the deluxe collection of H & M in collaboration with Balmain presented exclusively on the social network of photos. As well as the limited edition collection of adidas Originals signed by the pop star Pharrell Williams , who realized the iconic sneakers Superstar in 50 colors pop.
But the fashion world is not just made of double-digit growth and smiling shots. There are also the farewells and 2015 was “a year of farewells’: first Alexander Wang who left the creative direction of Balenciaga , then Raf Simons that left Dior to devote himself exclusively to his mark (according to rumors from the atelier of Avenue Montaigne, the case was too much stress, ed). Finally, the most unexpected, that of Alber Elbaz Lanvin , after it collided with the management and ownership. But not all the goodbyes are so bitter, that of supermodel Gisele Bündchen took place last March, in fact, is a very intense chapter of his life. In fact, he left the catwalks, backstage and photo shoots to devote himself to working for her most important, that of mother.
There is who is gone and who, instead, has arrived. Michael Alexander in January, in fact, has become the new creative director of Gucci , taking the place left a few weeks earlier by Frida Giannini . It immediately won over the audience with the trend genderless , also beloved by John Galliano Maison Margiela , who paraded men with women’s hairstyles , dresses and heels.
But the parades and more strong effect of this 2015 are those by Rick Owens . The Californian designer fact, before parading men with oversize tunics from which you can see the sex, then parading “women Cyclops’ supporting bodies of other women upside down, great quote of slavery and dependence (even emotional). And if Owens wins the award for best concept and styling, Tom Ford if he wins as best soundtrack, that of Lady Gaga . For the last women’s collection, in fact, the Texan designer declined to organize a show itself, but record a video viral starring the American pop star, singing and dancing I Want Your Love . While Hussein Chalayan won the award for Best Visual Effects on the catwalk, with its biodegradable clothes that melt in front of the audience with water. And that best represent the further step of fashion who wants to run towards a sustainable future and technology, the latter represented, for example, since its launch last September the new Apple Watch designer Hermès .
Last but not least, the concept of fashion as social phenomenon , very important today, that analyzes, explains, courageously faces important issues, delicate and He tells the audience with his language. This view is best represented by the admirable choice of the brand Carrie Hammer to pull a girl with Down syndrome, Jamie Brewer , during the parade of the brand took place on February in New York City.
No comments:
Post a Comment