The virtual fitting awarded the Smau, early in the online shop – New Country

MILAN – From shopping to virtual virtual fitting room. The road is marked and soon will be able to ‘try’ clothes before completing purchases online. The opportunities offered by e-commerce has given new life to the industry, greatly increasing the turnover of the main homes of clothing.

Thanks to technological development and the introduction of so-called ‘augmented reality’, which in addition to the gaming industry, and the social all’auomotive affect even shopping, the virtual fitting room will bypass the problem of sizes ‘wrong’ on clothing purchased via the internet. We must specify that currently there are already ways to ensure the comfort of women’s sizes, such as tables for converting the sizes of the various countries with the Italian as in this section dedicated to women’s sizes of the famous site of shoppingdonna.it, and is already a great tool that is made available for those who do not know exactly the size they wear.

Yes, because if it is true that by shopping online you can access the entire collection made available by the various brands , unlike physical stores in which some sizes may be absent, we must also consider the problem of ‘made’ burdens on business costs.

Thanks to the project ‘Virtual dressroom’ developed by Xoonia, a startup Italian who has long worked in the field of virtual reality, this obstacle will be successfully passed. During the Smau held in Florence in fact, the ‘virtual fitting room’ has received an important award and is a candidate to be one of the most interesting innovations in the field of online shopping.

The way it works is quite simple: the person concerned is placed in front of a display that automatically takes the exact measurements of the shape of the body. Once obtained the necessary data through a special toolbar, the user can apply the selected clothes to his ‘avatar’ to show how it could keep up with him. Obviously, with this tool it will be virtually impossible to go wrong size, with considerable savings for homes of clothing and the opportunity to enjoy additional discounts. Simple is not it?