A second positive quarter for the technology market Italian – Computer World Italy

A second positive quarter. So it could be summarized in a few words the analysis of GfK TEMAX Italian trend in the last three months of so-called Technical Consumer Goods , goods including computer products, consumer electronics , appliances and other technology areas. The report has in fact indicated for the second quarter of 2015, a 1.1% year on year, with a total turnover of 4.06 billion euro.

As might be expected, to give greater impetus to This growth is the sector of the telephony, which although no longer mark the towering figures of the previous years, still boasts a robust + 12.5% ​​compared to the same quarter last year. To sell well, in addition to smartphones, it is also the nascent sector of wearable, led smartwatch, smartband and other devices for fitness.

In positive territory compared to 2014 are also the sectors of small and of large appliances, earning respectively 5.7% and 3% on an annual basis with a turnover of 225 and 822 million euro. All sectors are stay instead mark the minus sign and in the case of consumer electronics has even reached a 13.1% year on year.

Almost all the blame for such a thud goes to sluggish TV market, despite the drop in prices of the models and 4K OLED (the two major technological innovations in the sector) is clocking sales volumes rather low . Instead should be better cameras (especially the action-cam aimed at sports) and audio systems fixed.

Also all the IT sector, ranging from notebooks to desktops via printers, hard drives, monitors and tablet , it does mark a sharp decline from the second quarter of 2014. A 7.9% largely due to lower sales of desktop PC and especially of the tablet, and notebooks, monitors and systems filings show timid positive percentages.

Negative sign finally even for the photographic industry, which for some time has been steadily declining. This time, the 3.7% is not as serious as in other quarters and the reason for the minus sign is always the same, which is a strong resistance of the most professional SLR (and their interchangeable lenses) sunk though erosion in the market of other cameras because of smartphones to medium-high.