The imminent Frankfurt Motor Show , scheduled for September 15 to 27, BMW is preparing to play at home. For the 2015 edition of the festival, the mark Monaco of Bavaria has set a unique architecture, designed – indicates that a statement is made known at this time – to make ” unique “each of the innovations that will be exhibited at the show. The stand for BMW in Frankfurt will cover over 12,000 square meters, on two levels, which will host the full range of the Group and have been created to highlight technological innovations of BMW MINI and the sub – brand “ “(dedicated to electric cars of Monaco of Bavaria) and” M “and Rolls-Royce .
Frankfurt 2015: BMW’s new
highlight the stand BMW Frankfurt will be the new BMW 7 Series , characterized – as announced technicians Monaco of Bavaria – style elements that confirm the characteristics of “high end” of the model. A “ BMW 7 Series Gallery ” will allow visitors to observe, section by section, the technical details that refer to the vehicle: aesthetics, attention to detail, excellent craftsmanship. The new 7 Series range will be enriched by the presence of the three variants “ M “, “ Pure Excellence Design ” and 740Le .
Second major presence BMW at the Frankfurt Motor 3 Series , which is celebrating its forty years since the launch of the first series: the model of the most successful in the history of BMW, which entered into production in 1975, it will be accompanied by a setting which shows the development of several series that have taken place over the years: from the first to the current 3-Series sedan.
Regarding the Electric Mobility , to ‘ IAA 2015 The Bavarian brand is presented, with “ BMW Connected Living “, with smart applications that go beyond the simple concepts of mobility eco friendly , to extend the philosophy of environmental efficiency in other areas of life User: modern interpretation of luxury, in this sense, will be the applications in Carbon and the ‘laser lighting to accompany the presentation of BMW i8 . Also in relation to sub – brand “ BMW i “, will be exhibited previews eDrive BMW Series 2 , BMW 3 Series , BMW X5 and BMW 7 Series , which match the technology BMW TwinPower Turbo efficiency of electric motor .
‘ world premiere , the new BMW M3 Sedan , will be the main source of attraction for the sub – brand “ M “, the legendary symbol that identifies the high-performance variants of BMW . The architecture of choice for this part of the stand (red walls mirror, light installations) help define the dynamic range of the “M”.
Frankfurt 2015 will be also unveiled the new BMW X1 , the second generation of a model that has racked up more than 730,000 sales worldwide; for the presentation of the renewed X1, BMW has designed an installation that highlights the possibility of running “Sports Activity Vehicle” according to the recipe BMW.
to MINI Frankfurt Motor Show 2015
A continuously reinvent themselves here, in a nutshell, the philosophy MINI , ever true to itself. The attention of visitors to the MINI stand at Frankfurt in 2015 will be focused on the preview World new Mini Clubman new edition six-port model, which will be accompanied by a support spectacularly long nine-meter developed to illustrate the “world view” for the new Clubman.
A large hangars contain two Mini John Cooper Works , indicating an urban – industrial, with regards to technological innovation the Frankfurt Motor Show 2015 will be the venue for the presentation of the new MINI Connected App , evolutionary step of ‘current application, developed to provide the driver new driver assistance systems, infotainment new features.
Rolls-Royce in Frankfurt the new Dawn
All ‘ IAA 2015 , Rolls-Royce will present the world premiere of the new Dawn , a “Drophead” four-seater that indicate technicians BMW combines the timeless elegance of the brand with a more updated and contemporary. The new Rolls-Royce Dawn will be presented in two different configurations.
Staying within the Rolls , the “ Collector’s Garage “prersenterà a special selection of models: the new Wraith” Inspired by Music “, a Phantom” Limelight “ and Ghost Series II .
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