Also this year Macfrut is to Apo Conerpo an occasion of great significance for proposing to the Italian and international customers the latest in a complete range fruit and vegetables , genuine and excellent organoleptic characteristics, obtained in the best areas of the country.
Together with its subsidiaries, in fact, the Group works constantly to optimize the results obtained by the associated producers . In this spirit, the main organization of European fruit and vegetable producers will participate in the Rimini exhibition that, by 14 to 16 September , will recall the pavilions of the exhibition center the major operators in the sector as well as representatives of regional and national institutions.
the presentation of the latest fashions, as well as the first budget of the summer campaign and finalize agreements for the commercialization of the autumn fruit, will enliven the stands of the business unit Alegra ( n. 115 – hall D3 ) and Naturitalia ( n. 75 – pavilion D3 .)
Company that, faithful to the philosophy of the Group, crucial considering the product and process innovation. Therefore, they are engaged in the forefront in supporting the Search and experiment , in order to improve the quality of productions and increase defense against plant diseases through the varietal renewal, and simultaneously claim, also financially, the member cooperatives for the modernization of storage and processing facilities.
Alegra illustrate the new projects to the most important protagonists of the fair and to major customers worldwide within an exhibition space which will also host the associated companies Valfrutta Cool and Brio , the latter specializing in organic.
The business unit will take advantage of the event to take stock of the summer campaign and, above all, to program the best autumn-winter campaign with special attention to the classic khaki and firm flesh and kiwi .
Spotlights illuminate the stand then Cornelius ® , pepper high digestibility with sweet flesh, firm and crunchy distributed by Valfrutta Fresco.
Valfrutta Fresco will also present a new line of tomatoes grown in technological greenhouses in the North Italy. Also interesting innovations in the field of melon with Italian varieties designed to cover all the seasonal arc.
From product to service the watchword remains Innovation : in this regard Valfrutta Fresco will also present in the area called “ New retail solution “, located at the entrance of Macfrut and dedicated to the most recent strategies designed to store fruit and vegetables.
Here, the company connected to Alegra, propose an island for the assisted sales of high quality specialty and an example of draft presentation of the tomato category.
At the Alegra stand will finally “hosted” also new organic fresh produce references Moose black : zucchini “ Twin “, the tomatoes “ Rustic ” and kiwi “ Dorello “, all products belonging to the Top black Elk line, a project developed together with Brio.
Even Naturitalia stand will present interesting innovations starting with the potato . Wider is the range of Naturitalia that, in addition to yellow potatoes, white and purple, red-skinned, a firm dough, the news production, completes the list with potatoes fourth . Simultaneously, the business unit reaffirms its strong link with the territory and the attention to local production on the market presenting the new Line Emilian Potato .
Another feather in ‘ eyelet Naturitalia range is the kiwi Jingold , in the types green and yellow flesh .
Particularly high standards are also provided by the pear to make Opera , leaders in quality and assortment, distributed in Italy and abroad.
In the fairgrounds Macfrut Naturitalia explain to its stakeholders also the results and goals of overseas sales campaign involving products such as pear , kiwi , apple and plums distributed in the major US markets, Asia and South Africa, as well as the recent development of new relationships with Retail in India for the direct supply of fruit and vegetables.
the 2016 edition of the festival Rimini then will be the showcase for the international debut of “ Fruit24! the time is always right to enjoy the fruits and vegetables “, the three-year project developed by Apo Conerpo and co-financed by ‘ Union European and Mipaaf to promote the consumption of fruit and vegetables, enhancing the excellent organoleptic characteristics and beneficial effects on health.
in the stands of the business units will be present information corner with artwork on the project.
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