Changes are coming for the ‘ Apple Watch 2 : according to the famous (and always very informed) Ming-Chi Kuo, the Cupertino would want to put a new market strategy in the field to as for his smartwatch . According to his ‘prophecies’, the Apple Watch 2 will not make great innovations from the design point of view (which actually should remain more or less the same), but would be enhanced by both the software and hardware point of view, we speak of innovations in GPS, the battery, and with regard to processor speed.
the marketing strategy for the Apple Watch 2
house of Cupertino would plan to launch two products Apple Watch 2 : the first should have the new technology which we will discuss shortly, and the second should be more or less identical to that in commerce but at lower prices. The mobile market and the smartwatch is getting out of the house of Cupertino: the high prices of the bitten apple products are likely to increasingly reduce the market share and it is trying to run for cover.
in short, it seems to be clear that Apple to keep up its market should take important decisions: one concerns the innovations – only if they are really of great depth, then they can attracting a large audience, always accustomed to better; another for prices – the choice of launch a smartwatch at reduced prices (a bit ‘like the iPhone SE strategy) seem to respond precisely to the need for cost-cutting. Now the competition is very high and there are many houses that are launching device on the market at very competitive prices whilst being very technologically advanced.
The innovations of the Apple Watch 2
As we have seen, according to Ming-Chi Kuo, Apple would plan to launch two models of Apple Watch 2 : an innovative and more affordable. As for innovations, they would cover a number of aspects: first of all, an improvement in the GPS integrated and increased water resistance ; secondly, a thinner display which would allow the housing of a largest battery and durable – it comes to an autonomy even doubled and that would arrive to the duration of three days (with conditions of use ‘ normal ‘). Moreover, it seems that the processor should be boosted (16 nanometers) and that would also coming the new operating system Watch OS3 that could represent truly innovative element of the new smartwatch . According to Min-chi Kuo, the work of Apple is to be welcomed: according to him, thanks to the ‘ Apple Watch 2 , sales in 2016/2017 should be boosted.
Read also:
Apple Watch 2, out in September? Countermove to Google: two new Nexus smartwatch coming
Apple Watch 2, output and price: rumors of GPS, MICROLED panels and photo
No comments:
Post a Comment