INNOVATORS, institutions and the world of culture as ever in recent months seem to have made a deal for the revival of the Italian artistic heritage. Because the technology is not only used to do development; if combined in the right way, in fact, it can give a big hand to our country. It’s not news that Italy has the area with the highest concentration of cultural heritage of the world: monuments, museums, archaeological sites, historic sights unequaled, however, fail to exploit properly. It is under the eyes of all the marginal condition faced by many areas of the Peninsula – especially in the South – a little publicized and almost unknown consequence. THE FA TECHNOLOGY “TALK” THE MONUMENTS. however, something now, it seems finally moving. Thanks to the initiatives that the technology sector is putting in place to give new light to Italian art. And App, Mobile devices, 3D printing, augmented reality can give a hand to this crucial area; doing “talk” directly to the protagonists: the monuments. The projections of the analysts tell us that, thanks to digital content, Italy would see grow its tourism demand by about 10%; with a positive knock-on effect on GDP and employment estimated at around 1%. A road that recently has had an ambassador of exception; the reference is to the project with which the Google Cultural Institute “virtualized” the Valley of the Temples in Agrigento, allowing millions of users to experience it in augmented reality before coming to see it live. A promotional event that, however, rekindled the spotlight on the importance of enhancement of our heritage; a challenge that many young local businesses are ready to pick. If, however, to move and to take the lead is a giant like Google everything could be easier. Just get the right incentives.
LET THE CULTURAL STARTUP. It does not appear so, a case that the bill for the recognition of cultural startup, “dormant” for over a year in the Cultural Commission of the Chamber of Deputies, has done it again appeared almost parliamentary agenda simultaneously with the presentation of the “Sicilian” company in Mountain View. In the text they define “cultural” ones startup – composed at least 80% by under35 – that target the “national cultural offer promotion through the development, production and marketing of innovative products or services with high technological value “, providing for them a series of fiscal and structural incentives. Since the tax credit subsidies, amounting to 65% of costs incurred (proportion that rises to 75% for firms in the South, based in Puglia, Campania, Basilicata, Calabria and Sicily). The proposal, however, also points to the creation of an official online platform for raising capital – a kind of state crowdfunding exclusively dedicated to cultural projects – to accompany to places of incubation directly managed by the Ministry of Culture, to grow this type of companies.
KNOW THE ART touching it with HAND. But cultural startup, in Italy, we are already there. In many regions it has arisen precisely with the aim of reviving the art and tourism. This is the case of Tooteko, innovative company that has developed a learning method based on touch and hearing. A “sensory” project was born as a support for deaf people, now, is a quantum leap addressing all. Tooteko is, in fact, a device that lets you know the history of a monument simply by touching it: a hi-tech ring inside which is mounted a sensor that reads the tag NFC (Near Field Communication, literally “close communication”, the same technology used for payments with the phone); a system that allows the ring to talk to a 2.0 App for smartphones and tablets. Touching the three-dimensional cards or reproductions of monuments – wired to be read by Tooteko and place where the work – every time you reach a hotspot (recognizable thanks to a key-coded braille, the relief reading system used by blind) activates an audio track, the App archived with audio description of the specific part of the artwork. This way you will know the history of a monument to the last detail. A low-cost technology that can be applied to statues, architecture, paintings, works of design. This is why the aim of the three young founders of Tooteko is to create a network of museums that are open to art story involving almost all senses.
LEARN THE HISTORY THROUGH PRESS 3D. Similar, but not identical, is the concept that is the basis of Hi-History, Abruzzo startup that focuses on 3D printing as a way to spread culture. Models in 3 dimensions of historical buildings, churches, works of art with a special technology that allows users to access multimedia content on smartphones or on a monitor. Within the model, in fact, there are tactile sensors that activate video, audio, interactive maps. But Hi-history is also an educational game that wants to teach children our history: a board that reproduces the plan of a city, in which you have to place the 3D miniatures of monuments – in turn to dial, as if they were a three-dimensional puzzle – following the multimedia clues offered by an App.
initiative behind which there are two guys- an art historian and an iT developer – but that is creating a network of professionals, involving computer , teachers, communicators, historians in the various projects. An idea that came from Teramo but, little by little, is affecting even other parts of the country.
WITH THE REALITY ‘VIRTUAL SI “JOIN” THE BAROQUE. Instead baroque art the great ally of Art Amica, startup of Lecce who decided to project into the future to bring people to the roots of Italian culture. The weapon used is how much more new to offer the technology: virtual reality. Thus it was born the visiting system immersive 360 ° VR Amica: a low cost display – built in wood (hence the name woodboard, wooden board) and to assemble in a few steps, to fit the size of the display of your mobile device – and a series of App developed in Virtual Reality, dedicated to individual cities of Salento. This way you will be able to go inside the monuments, knowing the story just as you are watching. But the four friends who set off to Art Amica are not new to such initiatives. Three years ago they launched the “Friendly City” project, 11 App and over 105 points of interest mapped to tell in an innovative and multimedia (with audio guides, trails, tips) the province of Lecce and its beauties; every App a different city (its true pearls as, for example, Gallipoli, Otranto, Nardo); the same applications that today are turning into virtual reality. And to think that it was all started as a joke, with an association for the revival of Bari.
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