Amazon would be ready to launch a new streaming music service with Spotify on a monthly subscription model, but the novelty should come mainly from a variant of the new commercial offering. In recent years not contanto the amount of options that have come on the market to listen to unlimited music tracks substantially within the 10 euro (often the service costs less if you accept advertising messages).
The most famous remains Spotify, born in Sweden in 2007 and he raised a lot in the last five years, despite the arrival of giants has more than 30 million paying users. In Italy the streaming phenomenon has arrived in 2013, with the French Deezer and, in fact, Spotify. The business model of digital music has rapidly changed, with a decline in the iTunes download model in favor of a “liquid” consumption by the car smartphone, and so were quick to arrive with their Google services and especially with Apple Apple Music.
The battle of the platforms on ” high fidelity ‘
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What does Amazon do now? Throwing, perhaps as early as September, a service that will cost half, and then, 4-5 dollars per month, but will be available only on Amazon Echo. The latter is a domestic cilidrotto endowed with artificial intelligence that is called on Apple Siri and here is called Alexa. In Italy it is not yet available, but until now has sold a million units and expects to reach three million this year and 10 million nel2017 (The Information). Echo is a home server: responds to the commands we give it with the voice: it is able to tell us the latest news, the weather, the results of matches, set the alarm, do online research, call a car Uber. To listen to the voice has 7 microphones, which also used to play music. It is a true stereo, from which, however you can also turn on the lights and adjust the thermostat. It has wifi and connects to the phone in bluetooth. Its radius of action widens the extent that the home automation grows. It is an area on some Google also got their hands: in spring and announced plans for the next arrival home, much like Echo.
That music is not yet a commercial offer, but an indiscretion that arrives technological Re / Code site, founded in 2014 by the stars of Silicon Valley giornalistmo Walt Mossberg and Kara Swisher (ex Dow Jones, the group that publishes the Wall Street Journal) that in 2015 they sold it to Vox Media. Re / Code he adds that should get even a more traditional offering, with $ 10 monthly and music available anywhere via app. Actually there is already Prime Music, but has a limited catalog that has just over a million songs. Competition rather than 30 million songs.
The Seattle company has not confirmed nor made any comments. It is said that the project come to the end, because it seems not all record companies have signed the agreement. Could weigh the aggressive offer that provides a cost by half compared to competitors.
In recent months, Amazon has launched a video service on the Netflix model and this has driven sales of its Fire TV to be attached to the TV, and in combination hardware / services is to read even this new enlargement in music.
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