It is the sporting event that stops America, which also arouses curiosity in those who do not usually follow American football, who have not the slightest idea who he is a quarterback. The Super Bowl, now in its fiftieth edition, goes beyond the boundaries of sport. It is the quintessential sport that becomes a spectacle, the show becomes a business, the business that becomes entertainment. The plays, moreover, are monstrous: last year on NBC made the final record 114 million viewers, two years before they FOX recently reached more than 112 million.
Comparable in Italy for media attention to the final of the World Cup, the Super Bowl has a long half-century history. At a sporting level is the championship final between the two best teams in the National Football League (NFL), the league US professional football. This year the battle will be between the Carolina Panthers and Denver Broncos . The match will be played Sunday, February 7 at the Levi’s Stadium in San Francisco and will be televised in the US by CBS. Italians viewers will watch the match, starting at 00:30 at night, or on Fox Sports (Sky) or Premium Sport (Mediaset Premium).
To understand the success of the Super Bowl does not just stop at ‘ I love that Americans have for football and for its legends. The final of the NFL is a show almost independent of the rest of the league. It is an absolute event and this is considered by the channels in the stars and stripes rolling broadcast the show every year. Among the great attractions of the Super Bowl is advertising. Large companies invest cyclically millions and millions of dollars for thirty seconds of commercials and rely on their creative brand and absolute renowned artists. Suffice it to say that this year LG has chosen Ridley Scott as a director and as an actor Liam Neeson to promote his new and futuristic television.
Under the extraordinary plays in which he stars, the Super Bowl has always an extraordinary showcase to launch innovations on a commercial level. Every year there is a race to the most effective advertisement. Had already sensed, for example, the Apple of Steve Jobs in 1984 when he made the world aware of its Macintosh with the results that we all know. On that occasion they recovered the atmosphere of “1984″, the cult book by George Orwell on Big Brother, to sing the praises of not only a technological revolution.
Another reason for the interest is the Super Bowl ‘ halftime show . Between the second and third time playing all the viewers attention is paid to the spectacular performances which make singers actors and musicians of success. The fiftieth year will see performances by Coldplay, Beyoncé and Bruno Mars. Lady Gaga instead sing the national anthem. Last year he made quite a stir, especially for the magnificent scenery and colorful choreography, Katy Perry was presented to the public riding a giant robot lion.
There are lots of performances to be remembered in the history of the Super Bowl. Among these we think the show the show of Madonna in 2012, on the occasion of the 46th edition, he gave the show in the company of LMFAO, Nicki Minaj, M.i.a. and Cee Lo Green. Remained in the memory of many, there are also fifteen minutes of pure entertainment donated to the public by a Michael Jackson peak of his career. It was 1993, the stadium to Pasadena and the Super Bowl once again confirmed its attractive force.
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