MOBILE WORD CONGRESS 2016 – Ford unveiled the Mobile World Congress in Barcelona new Kuga , announced the launch of SYNC 3 and revealed details of the European strategy on FordPass, the new digital platform customer experience that will lead the Blue Oval’s transformation in the transition from car manufacturer in mobility provider. To Mobile World Congress, The President and CEO of Ford Mark Fields announced that the Blue Oval will triple the investments on research and development of driver assistance technologies, accelerating the launch of semi driving devices -autonoma such as assisting in traffic (traffic Jam Assist) and fully automated parking (fully Active Park Assist), which will be available on board the production car within 3 years. During the keynote that will keep the show dedicated to the hi-tech world, Mark Fields will emphasize the global importance of the Ford Smart Mobility Plan, the strategy to anticipate consumers’ mobility needs and transform the experience of those who move through the implementation of the cloud and connectivity technologies, the development of ‘big data’ and the analysis of mobility scenarios, which in the future will be the basis of the development of autonomous driving.
MOBILE WORD CONGRESS 2016 – The keynote will be followed live streaming at 14.00 at this address. As part of the strategy FordPass , the Blue Oval has confirmed that the program will come in Europe this year and has announced partnerships with BP and Mobile City, one of the parking payment management service . One of the first alternative mobility solutions FordPass included in the bouquet will be the Ford program Carsharing, already active in Germany and developed in collaboration with Flinkster. “As we look to the future, it is clear that we are in the midst of a revolution that extends from the services of carsharing and comes to the autonomous driving to transform the experience of mobility and the customer experience,” said Fields. “Technology and innovation are the tools that allow us to seize the opportunities presented by the new scenarios and improve people’s lives by changing the way the world you move” .At the Mobile Word Congress, Ford has shown for the first time in Europe operation of the SYNC 3, the next generation of connectivity and voice control system which allows the smartphone control, audio system, navigation system and climate control. With the launch of SYNC 3, Ford customers will have the ability to interface your smartphone to the car via the Apple CarPlay ™ and AndroidAuto ™ systems to make calls, search the web, send and receive messages, listen to music and get directions in based on traffic stay focused on driving. With the launch of the SYNC 3 will be available also new app unique in its kind, as MyBoxMan, which allows each driver to transport small parcels in exchange for a refund **, and HearMeOut, a social network based on registration and sending audio clips to share on Facebook and Twitter. There will also be support for AccuWeather, one of the most popular apps for weather information, which is used on board you will know the forecasts, generated in real time with MinuteCast function calculated based on your GPS location, the weather conditions on your route full of intensity, duration and type of precipitation. The next February 24, Finally, Ford will announce the winners of the Smart Mobility Game Challenge, launched at the end of 2015. Developed in collaboration with the Cologne Game Lab and announced at the gamescom in Cologne, the Smart mobility challenge Game is a challenge to game developers, who apply the principles of gamification in the world of urban mobility.
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