The Swedish furniture giant presents its new proposals. And it does so with the help of a new app and interactive installation that will exploit the potential dell’Oculus Rift
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There are few certainties in the world today . The fees to be paid, the rain that comes exclusively on weekends, replicas of Fantozzi movies in the late evening during the summer. And then there is Ikea catalog , the manual for young (and old) hunters of furniture and knick-knacks that arrives on time every year to remind us where we will spend the weekend by september onwards. With Billy, Malm and historical company varies and possible, of course, but especially with the coming new season. A certainty, of course, but is not afraid to innovate. And, pointing to 2017, looks to the future without any fear of Digital .
“We are very happy to present the new possibilities of our catalog, which is always was a kind of identity card for the company. “ the speaker is Belén Frau , CEO of Ikea Italy from March 2015, which proudly presents the new technology implemented by the Swedish giant.
to start from ‘ apps , enhanced to provide the opportunity for customers to interact more with the proposed furniture.
“not only can you browse the catalog in digital version: or each and every one, through smartphone or tablet, can back to 360 degrees the home environment or office and enter virtually any mobile catalog in the room, to preview and evaluate the visual effect. “
Yes, indeed the digital development of the catalog goes hand in hand with the new direction of online Friendly of Ikea, more attentive and open to the orders that come directly from the web, without passing the physical store. It is no coincidence that only last month was Cagliari opened the first Pick-Up & amp; Order Point : a selling point size up to this unusual time to Italy, where to order their own furniture and above all collect them for free. Without the usual exhibition, but with a net savings in terms of the structure size, staged in the space of a former car dealership.
“ The part in digital catalog will a growing increase in , but do not worry: even that will remain in the paper, “ specifies the CEO. “Ikea wants to meet those people who have the possibility of an internet access to those who can not use digital devices or those who simply do not want to use them. The catalog, then, this year does not just list the products, but also wants to tell a series of stories . Our proposals are presented through the experiences of real people, students who pursue their own future and mothers struggling with the life of every day together with their children. Tell true stories, dreams and real needs “.
Here then that the catalog tells of Jonah, his love of cooking and its recipes able to enchant an entire university campus ; as well as Eric, constantly traveling around the world, within the walls of the house wants to find just peace and quiet.
One question, however, it arises: Now that everything is accessible and browsable via pc , smartphone or tablet, it still makes sense to arm yourself with family and patience to deal with the sacred rite of around Ikea, perhaps even in the crowded weekend? Apparently yes. “Virtual reality would affect not only the catalog, but will also feature in our stores” , he smiles Belén Frau. “From 1 September, for five weeks, all stores of Italy will be able to go into a special installation with five areas of innovation , to be explored with the aid of an Oculus Rift. It is a project of which we are particularly proud, because it has been designed and tested for the first time at international level by the Italian division. “ To experience the joys of virtual reality in key Ikea, in short, just get in line to wear Oculus. Maybe nibble on a cinnamon biscuit, trying to kill time.
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