growing numbers – Quattroruote

“Cars that please the audience, a quality network, which means then ensure maximum customer satisfaction, and a high-level marketing”. Are the three pillars for success in the automotive sector according to Bernard Chretien general manager of Renault Italy . And that the first six months of this year for the House of Lozenge and the subsidiary Dacia have been a success as evidenced by the numbers: 27% growth in May and June in first place among importers (that is second only to FCA), a 9.7% market share, up 0.6 percentage points compared to the same period of 2015 and best level in the last 31 years.

sales model by model. For the Group, our country is now second to commercial penetration after France. And the product mix seems to cut exactly on the Italian tastes. The Twingo , seventh in its segment, has sold 6,149 copies, 55% in Lovely version and 25% with the automatic transmission EOC, available for now only in the 90 bhp version, which almost monopolizes all the deliveries (by the way, in today’s press conference for the presentation of the results, it was confirmed that the Paris Motor Show (October 1-16) there will also be the Twingo GT 110 hp). Stay on top of Renault registrations in Italy is still the Clio : 26,699 units registered, best-selling foreign car, second in the preferences of young people up to 29 years. The Captur , second place in its segment, recorded 16,285 deliveries, 60% of which are in the top range versions and 21% with the EOC. For the Kadjar , depending on the segment in June (14% of the market), it comes to 8,857 deliveries (75% up-scale and 37% with EOC). The Mégane , to four months of the marketing, came to 1,810 units (80% up-scale and 34% with EOC). There is great anticipation and much confidence for the last received, the Talisman (with Sporter version), while the ‘ Espace , leader among minivans, clocked 1,465 vehicles sold, 93% of which are equipped with the automatic transmission.

the new features coming. In the second half of 2016 are expected to new entry or significant restyling. Starting with the new Scénic , stronger than five million copies sold worldwide in 20 years (400 000 in Italy). The launch, scheduled to October (November for the Grand Scénic ), is already preceded by a massive and innovative advertising and marketing campaign, complete with a modular short reassemble it in the prospect’s pleasure. “It is a challenge, now that the tastes of motorists are increasingly oriented towards SUVs and crossovers,” said Chretien, “but we think that design and technological features offered, not to mention the appearance of 20-inch wheels, will help us to win it. ” In late October it is scheduled the launch of the Mégane Sporter , which is the station wagon version of the French firm. Shortly before, in September, it remains for Clio “phase 2″, with a few exterior tweaks and a profound renewal of the interior. There are no short-term full hybrid versions, let the other arm of the alliance, that is, to Nissan.

The “family feeling” Dacia. With a growth of 14.5% in volume and a stable market share, Dacia has presented great innovations of the range. He bets and will focus on the special versions (expected in November the Duster Black Shadow) and targeted marketing initiatives to the family, such as those made in collaboration with Udinese at the former Stadio Friuli, now Dacia arena, that brought a series of special awards. FDR