Take 30 employees of a company that are put first in layoffs and then move. Think of them, their opportunity, the know-how that is likely to be lost, to capacity. Think of these men who roll up their sleeves and become the darkest moment of his career into a success, to Neetra .
what is (and what it does) Neetra
this is the story behind the company of Modugno (BA), startup which operates in the design , production and sale of equipment for the radio and television broadcasting , as well as the design, manufacture and sale of equipment electro and electrotherapeutic. from the disaster of the Elettronika Srl these engineers have put together their energies, reaching even to the CERN in Geneva .
to create Neetra were 11, but they wanted to administer an external consultant, someone who could do strategic planning. That someone now CEO is Roberto Lorusso that, speaking of the company that administers, says proudly – almost to found it was him: “The real asset of the company is the technological and relational know-how”. Among other factors that have encouraged the explosive growth of Neetra (4 million euro turnover in the first two years of operation) there are the contract for the management of stock Elettronika srl and contacts with international companies , which allowed the Neetra products arriving in Norway.
Neetra mainly deals with apparatus for television broadcasting and radio.
the technology that takes care of transmitting the digital signal FM and DAB will be adopted by the Norway in 2017, the year of the final switch-off, and will replace all the old FM frequencies. Another business that fuels the company is the application of technologies based on the thermal ablation for the treatment of cancer and metastases . The electromedical application is based on Microwave technology , the same that Neetra want to apply to industrial furnaces. “It is a know-how that can be declined in different applications,” said Lorusso.
from Puglia at CERN in Geneva
a piece of Neetra also lives in the Large Hadron Collider (LHC), the particle accelerator that has enabled scientists at CERN to confirm the existence of the Higgs boson , the so-called “God particle.” “CERN had entrusted the construction of the component to Elettronika srl following the victory of a tender, we have taken on the request, “says the CEO of Neetra. The pieces Made in Puglia accelerator are the radio frequency amplifiers (pre-driver), inserted inside a particle system.
the technology has been tailor-made for the Large Hardon Collier, following strict manufacturing step.
in the future there is a lot of Neetra foreign market . “You become part of the share capital of Neetra company that has strong international relationships with companies engaged in the broadcasting industry. What we want to do is create a network of Economic Relations “. But the news does not end there: Neetra will expand its Lab of research and is working on the production of a new broadcasting machine. As for the application of microwaves, as well as the medical industry, the technology also seems declinable in ‘ agro-food . On request it is an Israeli company that Neetra realize special microwave ovens. Not bad for a group of people who have not had to be put off by layoffs.
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