The world of video games is changing, both abroad and in Italy . Data Publishers Association Italian Videogame Developers (AESVI) with respect to 2014 and the first half of 2015 show that there are significant changes of the average user: increasingly female and increasingly 50s approach this medium, which is being separated from the identity he had only four years ago.
Compared to 2011, when the number of gamers male was still the most important, the gender gap is less pronounced, almost indefinitely: 49 percent are females, almost a user on two. That line between “boys and girls” is now an old cliché : go for more action games (39.9 percent), followed by sports (17.2 percent) and the titles of adventure (14.5 percent).
A market, the Italian one, which gain 7.3 million people in four years, an important signal to demonstrate the importance of video games and This industry also in our country. Let’s talk about a market of 893.3 million euro in 2014 and that has already grown by more than 3 percentage points in the first five months of 2015 . Drive growth in sales of digital games, in which data AESVI also include subscriptions to play or micro-transactions, especially on the PC, where it fell by 14.3 per cent demand of packaged software.
The classic but do not fight and Italy still prefers the “bouquet” of the packs, as they were old books to keep: 39 percent of the software sold is packaged, especially on consoles; a market of over 330 million euro.
“The scenario we are presenting today is positive and reflects an industry on the move both in terms of the market in terms of consumers” – the words of Andrea Persegati, President of AESVI -. “A growing market for video games is growing and the audience of gamers that becomes ever more extended, in a cross age and gender. Compared to a few years ago, today our users are adults and aware and there is a percentage of women in growth. In Italy the people of gamers has now reached quota 29 million people “.
The best-selling games (not including digital sales) are the mirror of the country : FIFA 15 and FIFA 14 leading the Top 10 in Italy, followed by GTA V. We like football and fascinate the atmosphere criminals. They are mainly big-budget productions that are all the rage. In games for PC and console more sold, we find only Minecraft title considerable as “independent”, before it became a global phenomenon also on smartphones and tablets.
There is optimism in 2015 so that the situation can only get better “The 2015 is presented under the sign of technological innovation, the definitive installation of the eighth generation of consoles (PlayStation 4, Xbox One and Wii U, editor’s note) and an offer of securities full of novelty. With this background, the development prospects of the sector in the near future can only be positive. “
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