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This entry was posted on July 27, 2015 at 11:09.
The last change is the July 27, 2015 at 11:10.
In addition to the immense exhibition area of Rho Fiera, the Expo 2015 is equipped with an impressive “digital apparatus” that, and could not be otherwise, is crucial in a primary to the success of the company in Milan. To achieve the official app of the event we thought Accenture, as an Official Global Partner of the event, which has already launched last September to enable interested parties to experience a preview of the event as well as to test the service.
In the event of the inauguration coincidence app had already been downloaded 250,000 times and now, at the halfway point of the two-month festival, has arrived to the nine million DL (with ten million share that should be smashed by August). Numbers very important and to be associated with tickets already sold for Expo 2015, 16 million (the planned target of 20 million visitors) and 6 million visitors declared: in practice the app is downloaded in bulk from even those not yet reached Milan for the event. The app, available in two versions, Italian and English (but it would be helpful also in other languages), functions as the virtual Gate entrance to the visitor, but ideally it is also a pre-main door, saw that by registering and logging in, you You can turn on your digital Cicero, indispensable tool for a full and satisfying experience. Aiming for a target B2C, on the app, which is available for iOS and Android, you can buy the tickets directly input as well as view the schedule in advance, discovering the agenda of the individual events in the pavilions of Fiera Rho-in program, from where you get a preview of the content, and the News section, which updates on the latest news.
The heart of the app is just the events of the day, which may be included in the agenda for the visit staff, with an attached interactive map: thanks to the technology of the beacon in the halls at the Fair, the app interacts time real attractions, serving as a personalized guide to where you can interact with the computer center of the Expo, the Service Delivery Platform (SDP), which lets you record and share on social data of their own experience, as the kilometers traveled, the the feedabck pavilions of various countries visited with the account of events in which you participated. All this will form a constant flow in the making of UGC that feed the collective story of the Expo, published in real time on the website and on the app, in order to integrate Galaxy Social event on site. The main effort to digitize the Expo was precisely to realize the “central nervous system” computerized event, designed to collect, analyze and manage all the vast amount of information that will be produced by the Milanese event, in arrangements which not only visitors but also of partners and exhibitors, in order to create additional services through technological solutions and advanced digital.
Designed to integrate solutions Customer Caring advanced, with system integration services, analytics, mobility and CRM, the SDP is able to manage more than 2.5 millions of tourists daily transactions, and to send more than 7.5 million notifications on the basis of the location of the visitors, but also 150,000 and 2.6 million email messages per day for campaign management information related to the event. Among the items B2B available to companies involved in the Expo 2015, there are services such as e-couponing, which allows you to create marketing campaigns in real time based on the preferences indicated by the visitors registered in the “MyExpo” – accessible the official app, and the Presence & amp; Location Management System, which, based on the user’s location in the exhibition site, allows you to send notifications to its mobile application. Always Accenture finally developed the digital-technology solutions that have allowed the creation of the Supermarket of the Future (in partnership with Coop), where visitors can experience how will the malls of the next era, those with robots and drones as committed and cashiers, and managed entirely by integrated processes online.
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