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– Evening event on Iris. Friday, July 10, in the early evening, the cycle “Lampi of the East”, is aired exclusive “True Legend”. Cult films and first-run movies dubbed for the occasion. One way to celebrate the primacy of Iris among thematic channels free Italian. “It is an award-winning editorial work that focuses on the film – says the director of the thematic networks Mediaset, Marco Costa -. The generalist TV has a bright future.”
“True Legend” It is a must for fans of Asian cinema. Directed by Yuen Woo-Ping (choreographer of the action scenes of “Matrix” and “Kill Bill”), was the first feature film to be shot in 3D in the PRC. By the way it is one of the last films shot by an actor myth as David Carradine, called by Woo-Ping just after the two had worked together in the films of Quentin Tarantino.
The occasion for this broadcast came almost by accident. “Typically Iris does not buy film but is based on the library of Mediaset – says the channel manager, Castles Diego -. In this case we gave an evaluation at first and then the film has entered a package. When we decided to do a course on Asian films, in the search for titles we found it, yet to be dubbed. We asked Mediaset can use it and we have been given the green light. ”
That cycle is a classic way to deal with the film on television but it still works. As the results of the network, which in the past five years has grown five-fold, reaching a 1.81% share in prime time which makes it the leader among the free thematic networks and ranks eighth among the tv generalist. “Ours is a true palimpsest studied, which devotes the greatest care to the movies – says Marco Costa -. Every now and then we also try to get out of the logic of doing only of audience. We are a commercial television, with a clear objective, but it’s nice sometimes to dare something more. So we try to balance the stock of Mediaset with those who are just passing by chance on our network. “
Added value of Iris are the contributions of Tatti Sanguinetti and Anna Praderio . The film critic with “Stories of cinema” and many focus dedicated to leading directors and actors, international and Italian, the history of TG5 sent with the weekly of “Notes of cinema” and services from major European film festivals. “We put together the experience of news and deepening cinephile – explains Praderio -. Like the wonderful night of remembrance for Laura Antonelli. We filmed an interview in 1989, when he was still good, he spoke of his experience with Visconti, with ‘The Innocent’ then we sent. “
Strengths that, along with the results achieved, make Costa optimistic even in the face of the technological innovations that are revolutionizing the media landscape. “The public is still looking for a guide to the program schedule and we offer cycles, retrospectives and entering our 3600 Annual Movies in a coherent project – says -. The viewer is accustomed to Italian Iris try to see what offers its programming, not fear streaming services that cater to another target. “
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– Evening event on Iris. Friday, July 10, in the early evening, the cycle “Lampi of the East”, is aired exclusive “True Legend”. Cult films and first-run movies dubbed for the occasion. One way to celebrate the primacy of Iris among thematic channels free Italian. “It is an award-winning editorial work that focuses on the film – says the director of the thematic networks Mediaset, Marco Costa -. The generalist TV has a bright future.”
“True Legend” It is a must for fans of Asian cinema. Directed by Yuen Woo-Ping (choreographer of the action scenes of “Matrix” and “Kill Bill”), was the first feature film to be shot in 3D in the PRC. By the way it is one of the last films shot by an actor myth as David Carradine, called by Woo-Ping just after the two had worked together in the films of Quentin Tarantino.
The occasion for this broadcast came almost by accident. “Typically Iris does not buy film but is based on the library of Mediaset – says the channel manager, Castles Diego -. In this case we gave an evaluation at first and then the film has entered a package. When we decided to do a course on Asian films, in the search for titles we found it, yet to be dubbed. We asked Mediaset can use it and we have been given the green light. ”
That cycle is a classic way to deal with the film on television but it still works. As the results of the network, which in the past five years has grown five-fold, reaching a 1.81% share in prime time which makes it the leader among the free thematic networks and ranks eighth among the tv generalist. “Ours is a true palimpsest studied, which devotes the greatest care to the movies – says Marco Costa -. Every now and then we also try to get out of the logic of doing only of audience. We are a commercial television, with a clear objective, but it’s nice sometimes to dare something more. So we try to balance the stock of Mediaset with those who are just passing by chance on our network. “
Added value of Iris are the contributions of Tatti Sanguinetti and Anna Praderio . The film critic with “Stories of cinema” and many focus dedicated to leading directors and actors, international and Italian, the history of TG5 sent with the weekly of “Notes of cinema” and services from major European film festivals. “We put together the experience of news and deepening cinephile – explains Praderio -. Like the wonderful night of remembrance for Laura Antonelli. We filmed an interview in 1989, when he was still good, he spoke of his experience with Visconti, with ‘The Innocent’ then we sent. “
Strengths that, along with the results achieved, make Costa optimistic even in the face of the technological innovations that are revolutionizing the media landscape. “The public is still looking for a guide to the program schedule and we offer cycles, retrospectives and entering our 3600 Annual Movies in a coherent project – says -. The viewer is accustomed to Italian Iris try to see what offers its programming, not fear streaming services that cater to another target. “
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