While traveling, on the beach, dinner with friends, during the picnic on Sunday: the summer is full of moments to photograph, film, share, comment and the social network for excellence, Facebook , took the opportunity to turn to companies interested in campaigns and tools d marketing appropriate in this particular time of year. In fact, he says Valerio Perego, head of agency partnership Facebook Italy, the company led by Mark Zuckerberg is no longer “just” a social network but a marketing platform that conveys your business goals. In other words, even the juggernaut of Menlo Park focuses on target “companies” starting with SMEs, who need technology partners to exploit the full potential of the network and, in this case, the Social. And it does so starting from its strengths: the people that daily use Facebook, the way they use it, the content to create and share.
= & gt; Mobile Adv: Facebook Ads Manager app
First, the numbers: in Italy there are 26 million Facebook users and of these 21 million use the social network every day. It means a third of the population. Users (Facebook management prefers to talk about people), connecting from Mobile (smartphone or tablet) is 23 million, of which 18 million daily. And the latter is the number on which the social network focuses in the summer season, one in which the PC is used less and the smartphone and tablet become however great protagonists. 68% of those he connect to Facebook in the summer it does from Mobile, 66% of those who post content using your smartphone or tablet. A comparison with the television? Italians on average between 16 and 45 years pass in front of the big screen 89 minutes a day (about an hour and a half), while the use of the smartphone takes 109 minutes per day (one hour and 50 minutes), the tablet 34 minutes.
= & gt; Facebook Tips for the business of SMEs
There are three fundamental elements on which a company can focus on social marketing: content, coverage, sales. Facebook Italy comes with a set of products and services, including “ Reach and Frequency “, designed to reach a specific target audience of users and how often. The strategies are different, and help spread the message within their Target reference. Example: a mother will be hit by a different message if the child has two months, two years, ten years. The content that is proposed can be thought of taking account of this segmentation. Facebook from this point of view has an advantage over other media, determined by ‘ accuracy of profiling . According to the data submitted by the same company, if a digital campaign has an average accuracy of 38%, Facebook raises the percentage to 89%.
= & gt; Marketing model for SMEs
Other interesting items, presented by Sylvain Quernè , head of marketing Southern Europe, regards the main features of content that are created and conveyed on Facebook. 58% are created by women (against 42% of the content posted, instead, by men), 45% of people in the age between 18 and 34 years. If we analyze only the segment instead of Video , it will equal the percentage of men and women (respectively 49 and 51%), while it remains unchanged 45% of 18-34enni. The video posted on the social network had a small boost in their summer 2014 (the number from June 2014 to March 2015 has quadrupled). Finally, the photo , they know summer an increase compared to the other seasons. The ten most popular hashtag Italian Instagram ? #summer, #happy, #love, #fashion, #beautiful, #friends, #food, #fun, #sun, #cute.
No comments:
Post a Comment