Tuesday, December 31, 2013

The social will be in 5 moves - The Press

Into 2014 will focus on what the new app? Specialization, simplicity, anonymity and …

Social networks have not entered the crisis in 2013, the year that neither will be, indeed. Maybe they’ll change to meet the needs of users, under the banner of simplification and specialization. In 2014, therefore, there are five steps to be expected.

1. Mobile is the watchword, and the means of mobile communication, smartphones in particular, those work best app that allow you to do a single thing, good and in a fun way, through interface clean and simple. To this must be the success of services such Snapchat, WhatsApp, but also Instagram, taken this year by Facebook. The app, which lets you share photos instantly, grew at a rate of 150 million active users this year, thanks to the intervention of the staff of Mark Zuckerberg.

On the initial screen of a mobile phone or a tablet, you can view some twenty icons, said Jeremy Liew of Lightspeed Venture Partners to site Cnet , from each of which there expects a single performance: Snapchat or WhatsApp for messaging, Tinder for appointments, Wanelo Poshmark for social shopping, and Wattpad for the stories. In short, even in the social phenomenon that will assist you to have involved the large portals on the web, soon fell out of favor in favor of specialized sites that someone with little taste for the language, called it “vortals,” combining the words and vertical portal.

2. Whisper is a tool that has more and more success among young people. The term, in English, means whisper, and it’s what you do: covered by anonymity, confess secrets. In this case, the keyword is anonymity. Just what Facebook appeared to have put the port and that the governments (not only authoritarian) see as the wool over your eyes. It’s the thrill of the show to foreign eyes without risk, as it does on Rando , a smartphone app to exchange photos with unknown people.

Whisper existed for a year already has millions of users, in 90 percent of cases between the ages of 18 and 24 years, and grinds 3 billion page views per month.

3. While it is true that the apps are increasing, the time available remains the same. Farewell, then, to lengthy procedures of filling out profiles. Everything must be done with a click, or a little more, and it must be within reach of our finger right. You do it right and slip … voila, here is the list of our choice. So it works Tinder for appointments, or Uber to find a driver or make deliveries.

4. Videos against the photograph. If the photos are now the preferred way for young people to share good times or funny, videos may refit in 2014. The sharing of clips Vine with Twitter, Facebook, Instagram and Snapchat could find definitive consecration in 2014, taking away a bit ‘of oxygen to YouTube, if you do not find a declination markedly more social. Who will win in the end, including videos and photos? Probably, it will be the word to succumb.

5. Expect new players. The timing of the web have already used impetuous rise of freshmen, but the combination of apps, mobile devices, and an audience that can potentially older than 11 years, further accelerates the phenomenon. In 2013 we witnessed the cavalcade of messaging applications such as WhatsApp, Line Kik , all able to retouch the growth record . From zero to 20 million subscribers in a few months is now a possible goal, and next year we might see tick competitors and new social network today unknown. Can do with a button in the right place, an idea apt for the interface, a new proposal for socialization, and here’s a great little hero of the Network Readers who cultivate a similar intake (but also others), our best wishes .

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