Facebook, the video spot on the sly - Computer Point

advertising video will start automatically but silently in the timelines of users

Rome – Facebook has decided to launch a new way to embed videos dedicated to advertising on its platform, making them more engaging to users in that timeline will appear. Or, perhaps, more invasive.

Social network in blue, in practice, extend to advertising a feature that September is experiencing normal for sharing video content: it consists in to start videos, silently when you are surfing on the home, with the ability to view them in full screen with audio with a single click (or tap, to the mobile platform) or switch over shaking at the bottom of the page.

In the experiment which involved the content shared by users Facebook has registered an increase of 10 per cent in views, in like, in shares, and the comments on the video.

So, this week, the functionality is extended to advertising content: although it is undeniable interest of companies (which may carry with Facebook advertising for specific target market), the platform, rather than the desired “new form of communication richer for advertisers “and incentive for high-quality advertising, inevitably likely to give rise to a system experienced by users as intrusive and annoying, as indeed often happens each new form of advertising.

Even so, for the time the system will be adopted only on the pages of a few users, for both desktop access than in Mobile: the debut trailer of the film will take place with the Divergent and then with the ads of other business partners of Facebook .

Claudio Tamburrino