He speaks for a long time, but it would be near the launch, later this week. Facebook is ready – according to the Wall Street Journal – to make his debut as video commercials on TV. will leave no clicks in the same way, by some considered to be a bit invasive, that we also see on the sites. It is not the only novelty. From now on, with one click you can also fund non-profit organizations: the social has introduced an ad hoc key, Donate Now, on the pages of 18 NGOs with which it has partnered.
Video autoplay. According to preliminary information, therefore, ads in video format – which will be added to the sponsored posts – will start automatically in the flow of information displayed to users, both on the web is on app for smartphones, without the need for any clicks of members that are over a billion worldwide. The reinforcement of the advertising on the platform, it would seem to give reason to the debate that opened a few months ago on specialized blogs, that the social network would be shrinking spaces for the latest news and posts in favor of advertising.
Spot 15 seconds. According to estimates by the WSJ commercials video should be 15 seconds and could help Facebook to take a slice of the more than $ 66 billion that advertisers will spend this year on TV USa. One of the first spot, created especially for the social, should be for the movie ‘Divergent’, Lions Gate Entertainment. According to early August, again from the WSJ, a spot on Facebook could cost as much as two million dollars a day
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