He speaks for a long time, the first entries date back almost a year ago, but now the launch is imminent, later this week. Facebook is ready – according to the Wall Street Journal – to make his debut as video commercials on TV. Leave without clicking in the same mode, considered by some a bit ‘invasive, that we also see on the sites. Â The due date indicates Variety , is Thursday, presumably before for some users Americans, and then to everyone else.
Facebook at the moment speaks expressly of a test limited to a few spots utenti. But that is not the only novelty. From now on, with one click you can also fund non-profit organizations: the social has introduced an ad hoc key, Donate Now, on the pages of 18 NGOs with which it has partnered.
advertising in video format – which add up to the sponsored posts – will start automatically in the flow of information displayed to users, both on the web is the app for smartphone without the need for any clicks of members that are over a billion around the world.
Guarantee, according to the social network, also there will be no damage to floors user data traffic, because © video downloading will take place only when connecting to the wi-fi network. And for those who look at Facebook from work? There is the risk of being surprised by the volume of  a spot, maybe undesirable? No, more rumors ensure that the sound will be muted in  as default.
 The reinforcement of advertising on the platform, would seem to give reason to the debate that is open for a few months on specialized blogs, that the social network would be shrinking spaces for the latest news and posts in favor of advertising.
estimates of Wall Street Journal  commercials video – produced by Summit Entertainment – will be 15 seconds and should help the social network Menlo Parka to earn a good chunk of the amount that normally Advertisers spend on American TV, $ 66 billion. In August the same Wsj was estimated at 2,000,000 to 2.5000000 dollars a day the cost of a spot on Facebook.
One of the first spot, specially made for social, is a mini trailer of  «DivergentÂ,” a Lions Gate Entertainment film’s release in March. An example of the spot in the new version provides the same Social Network on his blog.
No comments:
Post a Comment