Facebook: incoming video advertising - Rai News

On the pages of popular social network sprout short video commercials: these are the new business trends, to seduce experienced the largest number of users

src=”http://www.rainews.it/dl/img/2013/11/310x0_1385699635907_Facebook%20Logo.jpg”/> come the video advertising on Facebook on December 17 2013Scorrendo news main page of Facebook could happen to watch videos without having clicked on. Do not worry: the new advertising strategy of the social-networking giant.

By the end of the week in fact, Facebook will start selling video ads that start automatically on the main page where you see your friends’ status updates. It was the online newspaper The Wall Street Journal to anticipate the news, then confirmed by the official Facebook blog.

One of the first will be the one advertising the film “Divergent” due out in March. Still do not know the duration of the video, but in August, Facebook had planned advertising 15 seconds, both for smartphones, both on the web. There are those who assume that this delay in the launch has been planned by the social networks to get more revenue given that, at this time of year, advertisers have surplus money to invest.

In any case, the video will work like this: the video will appear automatically to the user but the audio will remain disabled until the user decides to listen. If you do not want to see the ad, simply scroll through the news to make it disappear. From the moment the video is clicked, you will see a full screen and you will hear the audio. At the end of the promotional message, you will see a belt with two additional video, making it easier to discover the contents of the same seller. As for smartphones, the video will be downloaded in advance with the use of the wifi whenever possible. This format, however, will not be applied to other movies, as only companies with specific requirements to achieve precise business objectives.

There have been many advertisements that they hoped that Facebook started to sell video commercial before the days of Christmas shopping but the company postponed the launch fearing that publicity might annoy users. The founder of Facebook, Mark Zuckerberg, has delayed their introduction in part to technical problems that would have made the video too slow to load.

While Facebook is excited about this new initiative, there are many advertisers in be concerned that the arrival of the video can annoy users and deter them from using the platform.