YouTube is also a fee - Computer Point

Into G. Niola – The offer starts from 53 premium channels. But it does not upset the nature of the pipe. We need more than anything else to ensure that anyone who wants to make it big on YouTube to find a way prejudice

Rome – From your blog YouTube has made the most sensational and at the same time most anticipated ads. From yesterday opened the pay channels.
Only in the U.S. territory of its 53 channels pass a fee. Who wants to see Sesame Street , Ultimate Fighting Champion (are the two most well-known and heavy), Cars.tv , Jim Henson family TV , Gaydirect , etc., will have to pay $ 0.99 per month (obviously through Google Wallet), a figure to be divided among aggregator and owner of the channel according to a proportion that, according to Wired, shall hang in favor of the second. For that money users will have a right to see these channels on all their devices (just log on with your user name and password), obviously without advertising, also for those who decide to pay the whole year now there is a discount.

These 53 channels are the hares that are leading the way, the guinea pigs for a system that will soon become a function that is activated by all partners, ie all those channels to which the largest aggregator grants (by reason of their success) the advanced features and therefore the possibility of sharing with Google’s advertising revenue of their videos. From the user side that is important, it is clear and it was a clear choice of Google, are the 14-day free trial where you can watch the channel without paying. YouTube embraces the shareware model and does not give up show, that does not forget that the first thing is to be seen and the second is to make money.

The change was highly anticipated because in line with all the innovations that we seen in recent years. Before the millions of dollars of funding to their own channels, then the opening of studios in different locations, pay movies and still the site redesign with more emphasis on certain types of co ntent (the professional ones) at the expense of others.

YouTube, however, currently does not compete with Netflix, because it offers a vision of something known and sought after, does not point out that TV and movies, but continues to give confidence and insist with increasing force on their talents, of what he has created and cultivated in time within their own nursery. Too often the achievements of the tube go looking for the real money elsewhere, too often (especially outside the U.S.) partners who realize that they can aspire to other contracts on other platforms are incorporated by television, attracted from other funds and other wages. The new pay channels are a way to keep within themselves their most prized pieces, give one more reason to continue to produce in YouTube, a reason that smacks of money.

The other hand it is also yet another move to bring its business model to that of a cable or satellite channels. Because as for that type of channels even for those of YouTube is much easier to get a lot of subscribers if “vertical”, that is equipped with a programming feature, niche, easily identifiable, and which guarantees the user a selection of his liking. No one pays for a webseries that does not know, but for a subscription to a channel with a lot of content that you know he likes (in which there will be the same webseries) maybe yes.

From all this it should be obvious that this move does not mean the end of the tube as we know it, but an evolution that has no reason to kill the good things to happen in the other soil (a much more extensive, vast, unexplored, exciting and surprising), that of amateur content, the various declinations of the UGC which thrive meme and videocompilation made terrible but attractive as magnets. The realm of the kittens will not be touched by all this, at least not more than I was struck by the redesign of the site (yes that could be a strong blow). This is the belly of YouTube, the basis of its success, the bulk of your traffic and the heart of its potential. A force untouchable.

From Google are only working on a premium offering that may bring them in living rooms best to talk with the top sponsors at the time, without getting your hands dirty with the stars, the agents and the licensing system for the content of Hollywood.

Gabriele Niola
‘s blog GN

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