Into You just got back from vacation, you have hundreds of photos on your smartphone and no time (or desire) to choose the best? He thinks Google. Recognizes duplicates and sets aside those blurry or crooked, attaches more importance to the famous monuments or to the faces of your relatives (which fails to recognize analyzing the images). The “highlight” is perhaps the most immediate impact novelty among the many presented Wednesday in San Francisco, in the opening keynote of the conference I / O 2013. Of course, it is one of those which are perceived immediately the possible effects on the lives of users: those who today does not come back from vacation with endless and disorderly collections of photos on cell phones? Into It ‘also a perfect metaphor for the overview of Mountain View, the one that constantly returns during the long parade of engineers and managers, dreams and applications, on stage at the Moscone Center. Something that now goes beyond its original mission to tidy up the information of the Web, so was born the first search engine Google weblog in 1997, and today, more and more intertwined with the experiences (and data) of individuals, it becomes a more ambitious goal: to simplify the life of an individual. And, inevitably, lead it. Into The list of innovations presented in San Francisco is long. In a three-hour keynote (not counting the final Q & A with Larry Page), have been passed in review many of the platforms and applications of the extraordinary digital empire of the big G: there was talk of Google Maps and Google, Chrome and Android of tablets and smartphones, laptops (the Chromebook) and experience via the Web has been increased sev eral times on a cloud ever wider, has unveiled a new streaming music service and is also mentioned in some of the historic news source Gain company: the search engine. The only names “big boys” that have not been mentioned are practically never GMail and YouTube. And paradoxically, the glasses Glasses: the company’s most talked-about and innovative product of 2013 has not really talked about until the arrival of co-founder Larry Page. Into First, there was no way to know All Access, the long-awaited music service, the one that Google enters in the “war streaming”, challenging Spotify and Pandora (and anticipating Apple). In fact, a nice change from lower profile than expected. The service will cost $ 9.99 per month (price in line with competitors), will initially be available only in the United States (strategy in line with that of many competitors), will allow the streaming of “millions of songs” (vagueness probably dictated by negotiations still ongoing with major and independent record labels) and will present many functions already known by the users of rival services, such as radio and playlists. Two aspects on which you have pushed harder on the accelerator: the integration between the songs of the All Access and those previously loaded on a “cloud” of Google Play and especially the help provided by the service in the search / discovery of new music. The idea, then, that All Access will not only allow you to access your favorite music, but that will guide your musical experience, in the dark wood of tens of millions of songs, more and more complicated to deal with. Into More or less the same objective function of the above “highlight”, in fact. Leave it to the artificial intelligence to choose your songs, as well as your photos. “Highlight” is not the only new photographic presented during the keynote. It is part of a package of tools indeed very rich & #8211; in the slogan coined by the company – wants to “turn the servers in your darkroom.” The whole package of new services is indeed related to the cloud and more particularly is handled by servers that feed the social network Google+. In addition to choosing the photos, the system also allows you to retouch: erasing wrinkles, reducing the “noise” of the pixels, changing lighting and color, to combine several images in presentations ironic. All functions can be activated or not by the users. And with that, Google seems to have a well-defined enemy in the crosshairs: Facebook (and its photo service Instagram). Into the realm of the social network, the company Page & Brin holds a lot. A good part of the opening of the keynote was dedicated to news of Google+, the network of family. The new photographic options are just the (spectacular) icing on the cake of a rugged makeover that includes a new interface (in three columns, in part simil ar to that of the community “visual” Pinterest) and a strengthening of the “hangout”, conversations simultaneous, in which another direct rival appears clearly on the horizon (especially in the chat): Skype. Also on Google+, the mission is confirmed: Google wants to drive your online experience. For example, through the autotagging of images. The service analyzes your photos you share and – in the case recognize some elements (for example, the Eiffel Tower or a musical concert) – offers you the automatic tag, immediately showing you other images uploaded by other users, which meet the same attributes. Into A bit ‘in the second floor – in a presentation heavily focused on Android and Chrome platforms and on the social network Google+ – appeared in the news about the search engine, among which the most significant is the expansion of speech recognition tools Google Now! (So ??far available in the mobile sector) to resea rch on the web on your desktop. Stronger impact those relating to maps, more and more distant from the idea of ??the “map size fits all” (how could it be that of any atlas on paper) and more related to the concept of “custom map”. Google unveiled a new version of Maps for Android, and has shown some small snippet of how it might work the exploration of the future: a living experience in which the map constantly changes appearance according to your business and to your searches (for example: if you click on a particular address, offers you more detailed information because he understands that it is important for you, segnalandoti also comments that your friends have left Google+ Restaurant and exercises of the district). Into The stamping is that the keynote of the I / O has not got particularly egregious individual new or revolutionary. Many services and applications will be evaluated better in the coming months (starting from the stream of the Al l Access, perhaps presented so quickly just to “beat” the time Apple). To emerge is the philosophy of the company. Candidly expressed by Larry Page at the opening of his speech (his voice still marked and made fragile by recent health problems): “Technology should do the dirty work, allowing people to engage in what most appeals to them.” How? Simplifying some steps, deleting others and – no doubt – many directing. It is always teetering on the brink of the same dilemma: on the one hand, Google creates new tools that allow us to make order in the abundance of digital content that surrounds us (and that we are helping to create). On the other hand, it does so using a more impressive amount of personal data and in a plot with more direct advertising and business operations (as an example of the functionality of the interactive custom maps, it has been used the offer of a new based drink coffee). The impression is that it is going to last a d ilemma: we will remain in balance in front of a landscape that is constantly changing before our eyes, just as the map on which they appear and disappear the names of the streets.
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