Sunday, May 12, 2013

Lamborghini Urus arrival and Selfish 'gifts' of the festival 50th - ANSA.it

Into Sant’Agata Bolognese – As always happens in the fireworks, the big show organized by Lamborghini to celebrate 50 years of the brand and ‘finished the night with a big’ bang ‘. Two, in fact, ’cause together with the surprise presentation of Selfish – a supercar at one place, concretization of the concept of jet road – in the great room (strictly in black) that housed a thousand guests and’ arrived with the same noise also the announcement of the green light to production of luxury suv Urus from 2017. This was confirmed by the same Rupert Stadler, CEO of Audi Group (which is part of Automobili Lamborghini) who said:” Only a few weeks we made the decision th at all automotive enthusiasts have been waiting for, that ‘that will start in 2017′ the production of the third product range Lamborghini, the Urus.”

Great satisfaction for the announcement that reiterates how important it is for all Audi and Volkswagen Group presence in Italy and that gives a glimpse of the opportunity ‘of growth (also employment) for Automobili Lamborghini and the armature connected to it in the perspective of development programs and production of the new supersuv. But the real ‘delirium’ and ‘arrived at the climax of the evening and when’ entry into the incredible scene Selfish, a car built by Walter De Silva – head of design for the Volkswagen Group – to celebrate the half century of the Bull. ” I’m very affectionate to this Italian brand ’cause I’m Italian – was keen to stress De Silva – and I thought to do a tribute to an automobile with which emphasize that Lamborghini have always been made with passion and with the heart, more ‘than the head.” Selfish, led by Stephan Winkelmann within the tensile structur e 20 meters high, made his entrance through the tables of the feast arousing strong emotions in the present. It could not be otherwise ’cause this car to a single place, central, and’ a real jet way. A sedan deliberately extreme and unusual, created by the design team of the Volkswagen group and in particular by Alessandro Dambrosio for the exterior and the interior Stefan Sielaff ‘around’ the Lamborghini mechanics and in particular the 5.2-liter V10 engine of the Gallardo. Constructed from aluminum and carbon, such as a jet, and Selfish ‘closer to the world of the aircraft not only for the lights (LED flashing red and position in the queue to report the spatial position) and finishes (matte gray chaff the body, orange antireflection glazing), but also for the presence of ‘flap’ which substitute in part the traditional aerodynamic appendages. ” The cockpit, made of carbon fiber and aluminum, is a kind of survival cell – s aid De Silva – and allows the rider to isolate and protect themselves from external agents. Selfish contains all the criteria that are part of the product DNA Lamborghini. De Silva recalled,” and ‘like when Ferruccio Lamborghini said, I put it behind the engine and the passenger does not want it. I want it for me, I want to like me I guess. It ‘a car fanatic, Selfish stocking well.”

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