San Francisco, 20/05/2013
Into “Tumblr will be managed, promoted and grow separately from Yahoo. want that Yahoo is Yahoo! and that both Tumblr Tumblr.” The CEO of Yahoo! Marissa Mayer makes it clear boundaries and roles, then explains why he just unstitched $ 1.1 billion in cash for the portal blogging Tumblr: “It ‘forward
compared to us in the presence in mobile technologies. “
In the past 16 years Yahoo! has absorbed one after the other 50 other companies but this acquisition is the fourth most expensive, in fact, the most expensive of all time among those paid in cash only .
For the upper floors of Yahoo! Tumblr. like the excellent relations with major brands: all the top ten Hollywood studios use it, not to mention other ‘brand’ American Global. The other striking dowry of Tumblr is that of its users:
“With more than 300 million unique visitors per month and 120 thousand new registrations every day, Tumblr is one of the fastest growing network in the world – said Marissa Mayer – Tumblr produces 900 posts per second (!) and the users they run into them in around 24 billion minutes every month. On Mobile, about half of the users of Tumblr use version for mobile devices, and those users are on average connecting the system seven times a day. The popularity of Tumblr and its ability to engage curators, creators and audiences of all ages bring a new community of users is not indifferent to Yahoo. Combining Tumblr & Yahoo might increase the audience of Yahoo by about 50% up to one billion unique visitors p er month, and could make traffic grow by 20%. “
Into One strategy that seems to drive even the recent acquisitions by Facebook or Google. “Stermo careful not to combine disaster” with the merger, promises Mayer. The brilliant architect of Tumblr Meanwhile, David Karp, you enjoy the moment: 26 years old, he founded the portal in the apartment of his mother in Manhattan in 2007. He learned to encode HTML at 11 years and obtained from the parents the opportunity to leave school at 15 to pursue their studies from home, so they can focus on their computers. It is now a millionaire, thanks to its 25% stake in the company with 175 employees that just 2 years ago Forbes evaluated around 800 million dollars: his creation, as Mayer said, “is the fury of the fastest growing on the web” .
Yahoo! will pay all cash, drawing from the hoard of $ 7.6 billion raised last year by selling about half its stake in China’s Alibaba Group Holdings.
Into In a post apparently ‘normal’, Karp says entranced by marriage with Yahoo!: “Our projects do not change. And our mission – to give you the tools to content creators to do their best and to show their things to the public that they deserve – certainly will not change. So what’s new? Simple: Tumblr becomes better and faster. “
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