BitTorrent Launches Bundle, via extra to sell music or video ... - The Press

Into Thomas Edison allowed to sell records in the store, now the recordings themselves become the store

Into The content creators, music, movies or otherwise, have never had great and sincere sympathy for the so-called file sharing programs that allow you to download free videos or songs also protected by copyright. The company that BitTorrent , the most widely used of these software, announces But these days an application called Bundle , which would allow to sell, to whom discharged, extra content, and could break the heart of the creative.

Into The English word bundle usually results with “package”, a sales formula that provides for the purchase of multiple products gathered together. And in fact, the program should make accessible the BitTorrent file together with a series of content, some of which are unlockable only if the user enters a certain key.

Into It has been specially designed to help artists market and distribute material for fans in addition to the music file or movie downloaded.

Into It seems to say, then, that the “enemy” of always wanting to reach out peacemaking. Accused of helping pirates and harm producers and artists, BitTorrent now seeks an alliance with the entertainment industry. A change of strategy not just, that, according to the protagonists would have the potential to “revolutionize” the media industry.

Into Matt Mason, the vice-president of marketing for BitTorrent, so he explained to the novelty the BBC website : “When Edison invented the record player, the idea was to sell the recording within a store. ” What they propose is that “the recording is also the store, or movie stsso both the box office.” In practice, the song or the video is no longer exclusively the products sold, but the vehicle to sell more. In some respects, the idea translates into the digital world what really happens in part: cinema live more than gadgets and DVDs that of box office tak ings.

Into To promote the new format, the company has partnered with music label that has released material Ultra Dj American Kaskade . When you download the file, it is conducted on a web page that gives you instant access to the trailer of a song or a video. Should, however, enter your e-mail address to unlock additional content, including a booklet on the tour and a short film. And who knows the web, at this point, raise the antennas, because he knows what a valuable commodity and e-mail address to which promote concerts, give information, advertise gadgets.

Into Preserving the spirit of peer-to-peer on which it is based BitTorrent, which allows, in fact, to connect users in the network in a ratio of one to one without intermediaries, to ensure Bundle creative to come into direct contact with the their fans and buyers. The single singer, as well as the battleship Disney, they could say goodbye, therefore, Facebook, Spotify , Netflix and any intermediary.

Into The idea is good, the starting platform very well known, and the spirit in line with a web that is not distorted, but even kill every opportunity to earn with creativity. All that remains is the test of time in order to monitor the success or failure.