Yahoo buys Tumblr - The Press

Into Yahoo buys social media Tumblr for $ 1.1 billion, in what is the largest bet made by the CEO of Sunnyvale Marissa Mayer since his arrival at the helm of the company in July 2012.

Into The transaction confirms the change in the balance of power in place in the technology industry, going to lengthen the list of Internet giants, including Google and Facebook, who have spent more than a billion dollars to buy start-ups to grow. The $ 1.1 billion of Yahoo! Tumblr account for the highest sum paid out for years for a social network, even more than a billion dollars paid by Facebook to Instagram last year.

Into Founded six years ago, Tumblr counts on 134 million members worldwide, including 44 million people in the United States, where it was stated among the 20 most visited sites. Tumblr, despite the acquisition, will remain independent: in fact the blog site will continue to operate independently and David Karp, the 26 year old founder, will remain in charge. “Part of our strategy is to let both Tumblr Tumblr. Acquisitions of this size are made only if there are exceptional companies, and Tumblr is, “says Mayer. If the agreement is approved, to wait for the number one Yahoo! there will be another important challenge, namely to break the tradition of Yahoo seeking to ensure successful management of the acquisition, the field in which the search engine is not has a good reputation. Several times in the past, in fact, Yahoo! has not seemed able to handle the acquisitions of start-ups, whose whose purchase price is then collapsed quickly.

Into Karp, who founded Tumblr in 2007 in the apartment of his mother in Manhattan, the sale becomes another young millionaire Silicon Valley, according to some estimates it will collect $ 250 mil lion. Karp, computer whiz, he taught himself to code HTML when she was 11 years old and has gained the support of parents to leave school at 15 years. Karp, continuing their education from home, was able to indulge his passion, depth with a period spent in Japan, where he honed his skills that led him to found Tumblr. It is not clear if the 175 employees of the blog, all currently based in New York, will be transferred to Sunnyvale.

Into Tumblr Yahoo! offers what Mayer was looking for a long time, or a very young audience and “faithful.” But at the same time presents risks: in the pages of Tumblr space are in fact web pages pornographic or sex-oriented, something that might not be acceptable to advertisers. Even members to Tumblr say they are happy, “is like being sold by a parent,” is one of the comments. Karp, speaking on his blog, he tried to reassure: “Our team does not change, does not change our roadmap and our mission will not change for sure.”

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Here Into the event of Yahoo in New York live from midnight Italian: