Piaggio will wear Armani, marriage travels 946 – Il Tirreno

 PONTEDERA. Both they figured among the ten Italian companies with the best reputation internationally. Now, they have decided to get together and present to the market a product that enshrines this excellent marriage.

 The Piaggio Group will wear Armani. It will happen later this year, when the home of the Vespa Roberto Colaninno will churn the establishments Pontedera the new Vespa 946 model Armani.

 The agreement between the two of the biggest Italian industrial patron was established for some time and in the offices of Piaggio is working on the final details on paper motorcycle. The news was kept secretive until now, but rumors say that we are close to the news of the launch with the formalization of the partnership.

 It is difficult to anticipate how will this new Vespa, but you already know for sure that the hand style of Giorgio Armani will be very recognizable, so that in Piaggio expect much from the market shares that the new Vespa will go to attack in various parts of the world, from the United States, where the 946 has now made inroads long. Ever since it was officially presented to the American market in one of the most prestigious addresses in Manhattan, the flagship Bulgari store on 5th Avenue.

 The embrace with Armani will further strengthen the philosophy that accompanied the landing on the market of the 946, with which Piaggio declined to confirm the spirit and describes the birth of a real excellence, in perfect osmosis between the imagined future back in 1946 (it was on April 23 of that year when the Vespa was patented by engineer aeronautical engineer Corradino D’Ascanio) and what you draw today. Aesthetic perfection, technological innovation, energy efficiency and environmental awareness: all features that gave the 946 the value of an adventure definitely winning and who convinced the fashion designer Giorgio Armani to “marry” the project.

 Most trusted voices that speak of a debut of the Vespa 946 Armani during the next autumn, shortly after the launch of another highly anticipated, the product to which stanna working

in Piaggio in Pontedera. This is the electric bicycle, whose heart is represented by a propulsion unit from 250-350 watts. A modern engine very compact and designed to form its perfect integration elegant aesthetics of the frame.