At the start of September the new Mediaset Premium presented in a press conference in Portofino by Vice President and Mediaset Pier Silvio Berlusconi . What does the new course of Premium? Champions League exclusive for the next three years as well as film and TV series, a new micro-device Premium Smart Cam which can be connected to any smart TV to access wi-fi Mr demand, premium content available only web in HD. Top secret – not to benefit the competition – prices: “We can say only that they will be lower by 20-30% compared to
Sky packages “, merely explains Pier Silvio Berlusconi.
“With Sky -
Pier Silvio Berlusconi stressed – there has always been fierce competition,
even excessive. But now we would like to change tack by starting
a strategy of attack. “What to put in the field is
“A company that lives on the Italian and Spanish markets, which in
recent years has assumed a decline of more than 40%, denotes a
courage and strength that are appreciated. “
So Excluding integration Sky-Premium (” It ‘
that there is no question, we are not sellers, “reiterates, while
remembering “the good relationship with the Murdoch family”), Mediaset
You do not feel threatened by the arrival in October Netflix (“not
we see as a direct competitor, it is simply a new
player on the market “) and aims rather to launch its
pay offer on satellite, which should start “in
February-March 2016, “and in January will be ready again
decoder, “that can receive digital terrestrial, broadband and
satellite “.
In the new offering premium – only available in three packages
- Space includes Titles Warner, NBC Universal, and Medusa Taodue:
It goes to movies like “Interstellar”, “American Sniper”, “50 shades
gray “,” Youth – Youth “in TV series such as” The big bang
theory “absolute exclusive,” Orange is the new black ”
“Shameless”, for a total of over one thousand euro of product never
saw a year. And soon the new channel Cinema HD 2.
News also on the technological front with Premium Smart
Card, a sort of “Card” to be inserted in any smart tv
to access wi-fi offer on demand, using the
smartphone as a remote control. Also with Premium Online
the offer will also be available “web only” 22 live channels,
more than 10,000 on-demand content and in HD on all
devices, from tablet to the console.
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