The agreement between Mediaset, Warner and Universal for the exclusive content for the coming years was finally signed: Mediaset is Italy provides exclusive movies and TV series from Warner Brosfino 2020 and NBC Universal until 2018. The agreement includes approximately 3,500 hours of product per year with 1,000 hours of unreleased titles, where we find “American Sniper”, “Interstellar”, “Fifty Shades of Grey”, “Fast & amp; Furious 7 “and” Jurassic World “between the film and” Big Bang Theory “,” Arrow “,” Flash “,” Person of interest “,” Dr. House, “” Law & amp; Order, “Mentalist”, “Friends” and “Suits” between sets. To these will be added of course all new products in addition to the most popular titles of the two majors, and we can mention here “Harry Potter,” “Batman,” “Despicable Me,” “Ocean’s Eleven,” “Jurassic Park,” “Troy” “The Bourne Ultimatum,” “Mamma Mia” and “Fast and Furious”.
The real news does not lie in the number of titles but exclusivity platform: The deal includes all modes of vision and all distribution platforms, free TV, pay TV (including satellite) and online mode linear and on-demand .
This means legs cut not only to Sky but also competitors like Netflix, which will have a catalog or series or older Warner films such as The Matrix trilogy or the various Batman. Franco Ricci, CEO Mediaset Premium, commented: “ With the agreement reached today, the group Mediaset boosts quality and quantity of the offer Mediaset Premium pay TV leader in football and beyond. But above all confirms the willingness to invest in long-term exclusive content, those that make the difference between competing offers, both free both pay both streaming online. With these agreements, Mediaset is increasingly becoming the center of international interests related to the convergence of video and broadband offerings . “
Recall that Tomorrow Mediaset Premium will present an all new platform, both broadcast and streaming: new packages, new technological solutions, such high definition and perhaps the satellite. The battle moves to the content of the TV, because as we always say, “Content is the King”.
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