Just with the game on defense, Mediaset Premium strikes ahead and opens the hunt for subscribers Sky . The ‘competitor’ of the past has become officially the opponent against whom to fight with new weapons: from September, unique content, of all the Champions League, won exclusive for the next three years with an investment of almost 650 million monster; the Premium Smart Cam, that is, the new micro-device to be inserted into any TV to access wi-fi Mr demand, and also all the Premium online in HD. All at prices “aggressive”. “With Sky there has never been an armed truce, we always made a cut-throat competition, even excessive,” notes Pier Silvio Berlusconi , vice president and Mediaset, which promises but now “a change of step, an attack strategy “linked to the new offer premium whose flagship is the exclusive rights for the Champions League for the next three years.
It is” a major challenge “, emphasizes, presenting it to the press in Portofino, and the fact that a launch is “a company that lives on the Italian and Spanish markets, which in recent years has assumed a decline of more than 40%, denotes courage and strength that are appreciated “. And if “so far the launch of Premium, a company that is worth 900 million, it cost zero, no worse than a euro in the passive result of Mediaset”, objective of the company “in the short and medium term is not to make profits, but subscribers “: the launch plan of new supply expected to touch share two million by the year (from the current 1.7 million) and” return on investment within three years “, especially the one for the Champions League:” We shelled out 210 million per year for three years, paying less than 30% less than what it had cost before. Just think that in England Sky has spent 86% more for the Premier League. “
And Mediaset expects to reach “hundreds of thousands of new customers” with the new offer of premium. It will not be difficult.
Content valuable exclusive, all the Champions League for the next three years, but also movies and TV series; a new micro-device that can be connected to any smart TV to access wi-fi Mr demand; pay content available ‘web only’ in HD. These are the pillars of the new premium, starts in September, presented in Portofino by Pier Silvio Berlusconi, deputy chairman and Mediaset, Franco Ricci, to Mediaset Premium, Yves Confalonieri, chief content and Marco Rosini, commercial director. Objective of the launch plan, go from 1.7 million subscribers to 2 million by the year: targeted primarily that million fans of Juventus, AS Roma and Lazio that from next season will follow their teams in ‘ Adventure of Champions only on Mediaset. It is no coincidence until February, ie for the whole group stage, Juve will only be available on Premium. Subscribers will also have all the games of the best teams in Serie A (Juventus, Roma, Lazio, Inter, Milan, Naples and two more to be determined), the images and the first pre and post-match interviews, the rights d ‘ exclusive archive of 360 matches (about 380) of 15 teams of A (of which 210 in absolute exclusive) and a new live channel, Premium Sport. In the new offering premium – only available in three packages – space includes Titles Warner, NBC Universal, and Medusa Taodue ranging from movies like Interstellar, American Sniper, 50 shades of gray, Youth – Youth in TV series such as The Big Bang theory in absolute exclusive, Orange is the new black, Shameless, for a total of over a thousand euro product ever year. And soon the new channel Cinema 2 HD. News also on the technological front with Premium Smart Card, a “coupon” to be included in any smart TV to access wi-fi offer on demand, using your smartphone as a remote control. Also with Premium Online offering will be available ‘web only’: 22 live channels, more than 10,000 on-demand content and in HD on all devices, from tablet to the console. No entertainment, instead: “There’s already so much and that’s great on general networks: find me a talent that goes best Tu que vales yes. I’m not the show why subscribe to pay: Sky – said Pier Silvio Berlusconi – It makes them essentially for reasons of image. ” Top secret – not to benefit the competition – prices: “We can say only that they will be lower by 20-30% compared to the packages Sky”, merely explains. It is certain however the outlay of 18 million for the launch plan between July and September, from commercials to the fantasy mega-billboards (on Via della Conciliazione in Rome, a few steps from St. Peter, announce the slides) to intercept 92% of Italian fans.
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