[INTERVIEW] SECOND ALESSANDRO CAPUANO , MANAGING DIRECTOR OF IG ITALIAN FIRST OPERATOR IN ONLINE TRADING OF CONTRACT FOR DIFFERENCE IN OUR COUNTRY, THE FLOW OF APPLICATIONS WILL CONTINUE TO INCREASE NUMBER AND BRING HIGHER IN TRADING Rome F are trading online with a smartwatch? And ‘possible: IG Group, a leading group in financial services and products for private customers and professional, listed on the London Stock Exchange, is the first broker in the world to offer the possibility to operate in trading online through Apple Watch. It will be sufficient if the customer has an iPhone app with the IG, because Apple Watch is not a standalone device, it only works when paired to the smartphone. What you can do in the real customer of IG? “We are in the first phase of development, the customer can see the prices in real time to all 12,000 tools of our platform, set up lists of favorite titles and receive notifications, even orders placed on the traditional platform, with the option to edit or to insert new ones, “says Alessandro Capuano, Managing Director of IG Italy, first operator in online trading Contracts for Difference in our country. “We expect that will increase orders from the mobile, but certainly the advantage is dell’AppleWatch notification. Today to check the status of an order, but also more simply to read e-mail, we are forced
to take our smartphone from his pocket, read what interests us and put it back in his pocket. With the clock everything is immediate and easy. ” Possible developments? “We already have plans to add news, the single title you have the ability to have alerts or to read important news, is something that could give an added value, while at the moment it is impossible to find technological solutions that allow to see graphics. Of course, today we are talking about a niche, of small numbers. He ‘a new product, when the iPhone came out there was now a feeling that would be the new standard. Today you can not do without the smartphone, I can not say whether the clock will become just as essential. ” The future is still in the cabinet. “Today if you have a smartphone platform you lose 15% in volume and this percentage is likely to grow. I do not exclude that, in five years, 50% of the orders will be generated from mobile devices: with the clock we expect growth of this market, at least its acceleration. Now platforms are updated before the cabinet and then in the desktop version. The real innovation is done on mobile and not adding new works-ity on the desktop, if you can not activate them even from your smartphone. ” Where, however, they coexist different operating systems. “The cost in terms of investment is high, it represents a significant barrier to entry, even for large banks. Our group always has decided to focus on mobile devices, to develop local language operating platforms: we have two trading platforms for desktop, a platform for each of the operating systems for smartphones, so iOS, Android and Windows, plus app for the different tablet and now the app for the Apple Watch, each managed by dedicated teams. This must then be translated into the different languages of the countries where we operate. It ‘a significant cost, not only to design, but also for maintenance: any changes or improvements to be transferred across
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