From the direction of Raitre that of La7, up at the helm of Tv2000: Paolo Ruffini seems a precipice, an inexorable descent professional. But no. Especially if, little by little, the tv of the bishops is becoming an alternative. For too many talk shows boring, infotainment sticky, the storyteller fashionable. A network of worship, in the sense of “cult.” Ruffini, former political columnist at the Messenger, editor of Radio Rai, inventor of Floris and Ballarò, son of notable dc Attilio and niece of Ernesto Cardinal, Archbishop of Palermo, and Enrico La Loggia, has all it takes to manage it and transform it.
A little over a year at the top of Tv2000, the issuer of the CEI. Can make an initial assessment.
“It was one of the most interesting years of my professional career. I found great enthusiasm and I enjoyed great freedom. From the point of view of the network, for what we could do, the balance is positive. Of course, there is always a gap between the ambitions and achievements but, together with Lucio Brunelli who heads the news, we were able to lay the foundations of a project recognized in the world of communication. “
What about the feedback you listen to? You can rejuvenate the public?
“We grew up more or less than 20 percent on the previous year. We ended the month of May and April to 0.80 to 0.84, with a consolidated growth in all time slots. Tv2000 definitely has a target adult and even elderly, but the average of 80 thousand people who follow our Facebook page is in the range 25-50 years. Yes, it is possible to rejuvenate the audience: The world set of Licia Colo, Revolution of Arianna Ciampoli and Blessed are you Alessandro Sortino have a target less senior. However, talking to the elderly not play in Serie B, are also people with good spending power. Finally, the TV is a medium that includes young and old and does not have specific illiterate, as is the web that affected large swathes of technological illiteracy. “
How to switch between Raitre Guzzanti, Flight and Fazio, and by La7 with Santoro, in a network with wide spaces devotional?
“Of course, considering that there are other publishing mandates. Each TV as each newspaper has its own identity. It is a simplified analysis that catalogs Raitre and La7 on political schemes and cultural monotonous. A Raitre I tried to do a channel with its cultural diversity, but not ideological, that on the issues of religion produced the History of the Popes of the ’900 and other programs with a central solidarity. La7 had a more commercial approach and with Telecom that with Cairo … Our personal facets are not always synonymous with inconsistency. I am very happy this year because the task entrusted to me is fully shared with the sensitivity and the magisterium of Pope Francis. “
What does direct tv CEI? With the bishops she also had a tradition of family, being nephew of a Cardinal …
“What, however, died when I was a kid … Mine was a Christianity lived in parish and school, not in attendance hierarchies. Direct tv bishops means direct a tv of Catholic inspiration that is the TV of the Italian Church. It means putting what I know to the service of a medium where the publisher, unlike other implants profit, lives the message of urgency and concern about its quality. “
Concretely ?
“We enjoy total freedom in designing programs and schedule. The comparisons between us and the publisher regarding the understanding of where the world is heading and the great changes that challenge us, not sure who to interview or what to censor. “
What was directed by Tv2000 Boffo and why he left?
“I do not know why he’s gone and does not concern me. The shifts in the directions are the norm, the durations unlimited anomalies. “
What is the difference between the TV and found that what you try to do?
“There is a break but an evolution. We set ourselves the goal of modernity not only for those who believe, or looking for a place of prayer, but for everyone. We try to make our way of being a Christian inspiration curious reality, refusing to settle or look in the mirror. “
It’s not easy to give an identity to the network, between the peak listening with Rosary and the new grafts. Of things to work on most?
“The language, in an effort to be in tune with the time that we live. It would be a mistake to snub the form and the rules of making television content in the name of a beautiful and strong. At the same time I think that listening to elderly go safeguarded. No one should feel excluded. I am convinced that the changes are more solid than gradual. But now we must begin to communicate the news that we have. “
You have done with Dante El Franco Nembrini, now the Beatitudes of Sortino: new projects?
“With Brunelli we changed the program in the morning and afternoon to constitute a credible alternative. The innovations were not lacking, from the class of Marco Presta Soul of the World Monica, declination one to one interview with a depth that is lacking in many interviewers noble. “
And for the future ?
“In autumn Nembrini start with 33 episodes on the Divine Comedy, a platform of the story that will connect to the conference of the Church on the New Humanism and the Jubilee. After Blessed are you Sortino will focus on an idea of forgiveness. Christian Uploaded, our Vatican correspondent, will propose a series on the vocation. Finally, considering the limited resources available, there will be very careful in buying fiction …. “
How do you judge the path of Giovanni Floris? It was right to leave the Rai?
“Few things are forever. Floris has found that stimuli of Rai were smaller than those that gave him the change. Fear is never a good reason. I think he hurt the Rai and John well. “
No comments:
Post a Comment