multitasking creams: a gesture, more solutions – The Republic

10, 3, 6, 2 … now let the numbers! Or rather, it gives them cosmetics and increasingly, in pointing out the features of certain products, so-called multitasking or multifunction. Or even “all-in-one”. Ie those cosmetics of various types that serve multiple functions, usually creams and oils, but also thermal water and make up. In particular, this summer, to win will be the 10: as the ingredients that make up the last skin product Chanel dedicated to sensitive skin and how the features Clinique indicates for its new light and fire hydrant gel. Or as the Multi-Active Oil 10 in 1 Diego Dalla Palma promises to be: moisturizing, regenerating, anti-aging, repair, toning, smoothing, soothing, firming, anti-stretch mark and anti-scarring!

fROM tHE COLD CREAM OILS TUTTOFARE
8 are the possible uses (but we think many more) indicates that Elizabeth Arden for the now iconic Height Hours, the famous apricot colored balm that conquest without respite since since 1930, when Miss Arden invented it to heal the wounds of his horses! Discovered the remarkable virtues, since then you stop using it, so that it can be seen very often even in fashion backstage, to soothe the skin of the models, give shine to the lips as a gloss, enhance the cheekbones as a highlighter or give a sprucing up the eyebrows. Yes, because many of these products, now just as iconic as the miraculous balm orange, have an origin pharmaceutical and marked the transition in cosmetics manufacturer brand. It happened with Eudermine, the famous “moisturizer red” water and smoothing become a must among the bourgeois and nobles rich Japanese in the twenties and thirties of the last century, created in 1897 in the then pharmacy Shiseido Ginza district in Tokyo. Receive the path followed by the American brand Kiehl’s, which with the launch of Creme de Corps in 1951, from a simple pharmacy New York has become one of the coolest cosmetic brand. Not to mention the legendary Nivea Creme, he created the first time in 1911 by a German chemist. Although the first multitasking cream, the well-known “cold cream”, or cold cream containing water suitable for many uses, it seems to have been created in the third century AD Galen (until then there was spread ointments untuosissimi): the most popular Ponds is also used by Marilyn Monroe and photographed next to the bed where he was found dead.

Multitasking: the MOST LOVED bY Millennials
But without resorting Galen instead we learn today from Beauty trend Watch , the project Study Center Cosmetics Italy that monitors future trends of the sector beauty, that the sale and the demand for hybrid products born to simplify the daily beauty routine, in particular the multi-purpose cream, reported a 12 per cent, especially in pharmacy, with a growing trend. “In 2015 we recorded a record figure for the trade balance of the cosmetic sector which exceeded 1,900 million euro thanks to the steady growth of exports – says Fabio Rossello, President of Cosmetics Italy – The high competitiveness of Italian companies is given the ability to intercept and understand market trends: from new product trends (for example, the boom of multifunctional cosmetic), the identification of important consumer cluster as the millennials, the interception of the new possibilities offered by digital tools and social network. “
that is all” guilty “(or merit) of millennials, then the boom of all-in-one products that promise to solve every problem with a single gesture? Maybe, who knows. What is certain is that digital natives are the consumers of the future and the promoters of new trends also in the field of beauty, able to influence the choices of many cosmetic brand. It is unknown whether because more accustomed to the concept of globalization or to the particular perception of time: everything has to be fast and possibly slightly dispersive, preferably enclosed in a single product (like modern technological devices, more and more hybrid and multifunctional) and above It must be new, to be consumed in a short time to go to next. But that’s another story …