The technology surprises but often we do not know to exploit the resources of our smartphone. We know that there is a virtual reality, there’s the cars that drive themselves and appliances are increasingly ‘intelligent. But research reveals that Italian (and European in general) are struggling to understand the tech terminology, for many still unknown. The term most difficult? Cloud, unknown to most Europeans, including Italians.
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Celia Guimaraes Milan 59% of Italians say they use more technology than they were two years ago (above the European average, which stands at around 52%) and 14% say they fail now to live without the presence of technology, though often, you knows, is talk about their smartphone. In fact, 40% of Italians are interested in the features proposed by the most advanced smartphone, but often does not know how to exploit them fully. The words, however, remain unknown to most: 88% of Italians said in fact that he pretended to know at least once a term related to the world of technology, when in fact he had no idea of its meaning.
the smartphone more evolved of us
About a third of Italians (32%) said that unclear terminology prevents the use of a device, and to exploit its full potential (in Europe the percentage drops to 23%); 36% say they have at least a more advanced device than their ability to use and necessity (the percentage rises to 43% at European level), while 7% (11% in Europe) feels rather late about news tech.
The words to say it
least understood by the Italians five words are, in order: cloud, emoji, internet of things, fiber optic, Android. The search for Samsung Tech Habits of 2016 revealed some significant differences between Italians and other Europeans, throughout Europe in fact the word Cloud is the least known in the technology. The differences in ranking are starting from the second position, occupied by Streaming in general European ranking, and the Emoji in the Italian one.
Streaming, in fact, appears only in the second half of the Top 10 Italian, which explains , according to research, due to the consolidation trend that sees more and more fans of the Italian video and TV online, become an integral part of our digital habits.
the term Emoji, however, is less understood in Italy than the rest of Europe: Italians do not associate this term of Japanese origin to the icons who also use daily to express moods in chat rooms and social networks.
IoT, the Internet of Things and Internet of things is in third place both in Europe and in Italy. We, that is, more and more connected objects that are gradually becoming part of our daily lives: the car that connects to the smartphone, home automation, the washing machine as it prepares to speak to the refrigerator. But we now recognize the term that encompasses these new experiences.
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