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This article was published May 12, 2016 at 14:47.
Sky is getting ready to drop on the table the ace of summer football: Copa America in the USA (3 to 26 June) and the European Football Championship in France (from 10 June to 10 July). And for this competition will also come the novelty of the “Super HD”: better quality of vision with sharper images thanks to a solution designed and developed in-house by Sky Italy in 2014 and “recently improved in collaboration with international technology partners,” as we read a note from the media company.
After the Serie a (as well as foreign leagues broadcast on Fox Sports which is exclusively on the Sky platform) and the past (honestly no big worries) the first year of Sky Italy without Champions League but with Europa League, the group led by Italian Andrea Zappia rubs his hands knowing that you have in front of weeks with the knife by the handle thanks to the unique related to summer football.
A golden opportunity for Sky, to try to add subscribers (last quarter increased by 34 thousand units compared to the previous quarter, rising to 4.734 million share) but also to serve the market in a moment, that summer, that from this point of view requires a lot of effort to avoid “leakage.” Why any offer will only pay: 8 digital terrestrial channel will remain out of the game of the summer football, said Jacques Raynaud, executive vice president of Sky Sports and Sky Media. Instead it will create a new temporary Sky Sports Mix HD (106, visible even then channel those without sport or football package). “On this channel will see sporting events, not only football, but also Formula 1 or Moto GP, which go live simulcast on other channels such as Rai or our channel 8, ‘he emphasizes Raynaud. This channel numbering in the Sky is now occupied by Fox HD, simulcast also on 112. From May 28 to July 31, the channel will be occupied by Sky.
Sky in the presentation in Rome showed all the heavy artillery available. Ilaria D’Amico Back to “Euro Sky Show”, to seven months from motherhood, and will team up with Mario Sconcerti. Beppe Bergomi and Fabio Caressa are greeted by revising the action on the screen, with the commentary of that time, which led to Alessandro Del Piero goal in the semi-finals of the World Cup in Germany in 2006. Del Piero will now be among the commentators of “Team Sky “together with Massimo Ambrosini, Gianluca Vialli, Daniele Adani, Zvonimir Boban, Alessandro Costacurta, Luca Marchegiani and Giancarlo Marocchi, with role to” insider “: special envoy of the withdrawal of the Azzurri in Montpellier. Sky will also have a theme song for the European Football Championship: the song Happy Luca Carboni, single from the album “Pop-Up” and on air from tomorrow.
“There’s never been a snap so strong among the best of European football and the best of South American football. Europeans forget the past. It is the Copa America Centenario in the US promises to be a year that will surprise, “says Jacques Raynaud, executive vice president of Sky Sports and Sky Media.
From the interviews of Paul Condò Mario Sconcerti, Federico Buffa Sky aims to put in place all the names available to the tender in terms of the story of the sport and its events (here you also start earlier, as of tomorrow with the interviews for the approach march). The Copa America will take place June 3 to 26: 24 days with 32 exclusive match (one of the commentators will be Esteban Cambiasso). With him, and Daniele Adani Massimo Marianella for the commentary. EUR 2016 will take place from 10 June to 10 July. In all, 31 of European football days, with all 51 live match, of which 24 exclusively (also the Rai will broadcast 27 matches).
There will be overlapping for a fortnight. And for that Sky will also prepare a “White Night Football” between Saturday 18 and Sunday, June 19 with fifth match in direct non-stop from 13:30 to 6 am (but also the 7 overseas if the match were to go to extra time).
to accompany its range of Sky content tip, as anticipated, also on technological innovation, with the super Hd. It will be available for all customers enrolled in “extra”, Sky subscribers for 3 years, with active HD and sports package or Football on channel 209 of the Sky platform. The Super HD is not a new standard, but using twice the transmission band is a coding system H.264, is designed to provide a better quality of vision. It is an enhancement so there is no need to change the TV. It has already been tested on events like the final of X Factor.
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