The recovery plan of Alitalia , the former Italian national airline owned 49% by Etihad Airways with an investment of 560 million euro and 51% by the Italian consortium CAI, proceeds expeditiously. In the 18 months since launch, the carrier has achieved important results to return to being a competitive company on the world stage. The return to profitability remains stationary 2017, accompanied by a range of news in (by the new routes to partnership) but also in the constitutional aspects, d ‘ image and comfort of the aircraft. If last year had been unveiled the new brand, the new livery, ground plane visible on all vehicles in the fleet, as well as the new interior, now adds a sea change: come the new uniforms for cabin crew and ground . And a global advertising campaign that was missing for seven years. An eternity in the competitive airline industry.
The company’s innovations were unveiled at this time between Rome and Milan by the Chairman Luca Cordero di Montezemolo , the Vice-President and head of large Etihad Aviation Group, James Hogan , and the new to the Italian carrier, Cramer Ball , nominated last year.
“ We’re turning each sector of our company – said Montezemolo – never before Alitalia was so focused on achieving their business objectives, and its attention to service to ensure all passengers the traditional Italian hospitality . What we are doing is only possible thanks to the dedication of the people working in Alitalia. We promised the revival of the company and we are achieving day after day, building a bright future for Alitalia today presents itself as a more modern and flexible. We are reducing the losses and, if we continue to stay focused on the goals, we will return to profit by 2017. “
In 2015 the budget effects clocked a reduction in losses of 381 million euro , in line with the objectives of the business plan, with 3.3 billion total revenue with 22.1 million passengers carried and a load factor of the higher planes to 76%. Although punctuality is good, around 88.5%, above the industry average. Meanwhile, market share on flights to and from Italy has grown by four points, reaching 30% . And then there are precisely the novelties, those preying on the imagery and who is responsible for “sell” the new Alitalia to travelers from around the world.
That’s why after almost twenty years, it was time to renew even the staff uniforms. A draw them the designer Ettore Bilotta in his atelier in Milan: the female ones are made with fabrics from Tuscany and worked with silk in Como, while the male ones are made in Puglia, with the exception of accessories in leather, machined in Naples. The shoes are the Marche. The inspiration is clearly the glamor of the glorious heyday, the fifties and sixties.
“ The new look we are presenting today embodies the soul of the new Alitalia and it is no coincidence that this happens during the revival and development of the company – said Cramer Ball – we prepare to celebrate our 70 years of history with a new collection of stylish uniforms , with which we intend to represent in the world the excellence of Italy; a country that has always been an icon of style and elegance in the world “. This was echoed Bilotta: “Fundamental was the possibility of work closely with the company on every aspect of the design process – he explained the designer – this has ensured that the construction path of the uniforms were designed and run by Italians in Italy. In this way, we were also able to express and represent the best art, culture and people of this great country “.
The designer has worked on architecture, monuments, daily lifestyle and different areas of the boot. Eventually, the joint that was said to be essential are the terraces of the Cinque Terre , in Liguria, especially for the new design, women’s singles headgear. While the cut and color of the collection were chosen to be complementary to the silhouette of the person wearing the uniforms. The mixture of fabrics is composed for 96% by the end of Italian wool and the remaining 4% of elastane.
to split the female flight personnel, the burgundy color , which gradually turns on a red light was obtained by using a print design chevron . The same is used for the uniforms of the female ground staff, in which the charcoal gray color turns gradually on the Green . This process occurs on each item supplied, including the white blouse with design Chevron on slender columns, which are red for flight crews and green for ground staff. Each set of female uniforms includes three options: a dress, a complete break consists of jacket and skirt , or the pants .
Even the uniform of male staff has a two-color chevron design – anthracite gray and green forest – and includes a double-breasted vest that has, for the flight crew, the same colors jacket and inverted colors for ground staff. The stewards wear a tie with red patterned, in keeping with the uniform of their flying colleagues, while for ground staff members are expected with a fancy green, reminiscent of the uniform of the earth colleagues.
complete the collection coats in crêpe burgundy wool for hostesses, green for the stewards and the female staff of land and anthracite for the male staff of land. While accessories such as neckties, vests, cardigans, scarves, belts, shoes, gloves and bags excellent fit, the uniform and feature design elements of contemporary and classic Italian fashion items that make them well-rounded. Leather accessories are green woods to the flight attendants, burgundy for their ground-workers, blacks for the stewards and their colleagues of the earth. It will start from July: the 5,700 affected employees will receive new clothes from the beginning of the month. Even pilots and technical staff will wear uniforms redesigned.
Returning to the financial framework, the 2016 will see 400 million of new investments for the expansion of the fleet and the reconfiguration of the cabins, the improvement of on-board and ground services, technological innovation, infrastructure and advertising. Will come a new Boeing 777-200ER and, next year, a 777-300ER and an Airbus A330. The fleet now has 122 aircraft, 24 long-haul and 98 short-medium radius. Meanwhile, they are going to start new routes of long-range: Santiago (lot 1 May), Mexico City (June 16) and Beijing (July 18). To these must be added new flights to Teheran, Athens, London, Larnaca, Tenerife, Greek Islands and the south of France. But also the commitment in Italy, with international routes from Sardinia to France and Spain and an increase of 8% compared to 2015 frequently (12% during the summer).
on the technological side, enhance the on-board entertainment system on long-range while to complete the Wi-Fi flight must wait for next summer and only on planes long range. The airports are born Case Alitalia in Rome and Milan Malpensa, with new lounge (Rome) and the renovation of existing ones. There will be 100 new employees to handle the transits, new procedures to speed up boarding, more personal to the gate and attention to small but crucial issues as twenty new baggage belts and 15 new buses. Ah: last the double ladder to speed up loading and unloading operations.
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