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According to a Samsung research, are the tech words that Italians understand less. In the list they are also Android and fiber optic
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A vocabulary often cryptic . Especially if it is associated with caracollante pronunciation of Italian. That of the tech technology is a minefield because the result of new lightning-fast, rapid changes of meaning, sudden anglicisms, fashions and trends often more invasive than other sectors. Samsung has tried to make the point with the new edition of Tech Habits , an annual survey conducted by Opium Research on a sample of 10,138 people over the age of 16 in 18 European countries, marking a country fortunately more and more emancipated from this point of view. But even linguistically confused.
If the 59% of Italians say they use more technology than a few years ago, 14% say they do not succeed now in live without . And the 40% is concerned in general in this world. However, 87% said that all deduced during a conversation: ie pretending to know at least once a term linked to the world of technology. Obviously without having any idea of the real meaning.
After all is not just a matter of communication: know less also means using less and worse . 32% of Italians argues that a convoluted vocabulary prevents to best use a device, perhaps taking advantage of its potential. 36% it says have at least a more advanced product than capacity and needs while 7% feel sharply lagging behind the technological gear.
But what are the words that put us in crisis? on all stands cloud , the cloud services and online content. In the second, surprisingly, emoji , icons we use dozens of times a day but of which we ignore the linguistic label. While on a European scale in order to streaming, which in Italy is widely known. The third square- continent-wide shared – then check the infamous Internet of Things , the classical definition that makes it more complex to include a number of different solutions, even these increasingly common in everyday life.
Rounding out the top 5 of the least understood terms fiber optic , transmission technology that is gradually replacing the old telephone network, and Android , the system paradoxically operational for most used mobile devices in the world, launched towards the two billion monthly active users.
“ our research reveals that the tech terminology can be a barrier for many consumers – explained Mario Levratto , Head of marketing and external relations at Samsung Electronics Italy – in Italy we are working hard in this direction, simplifying the language we use and looking to develop advanced products, but easy to understand and use. In addition, to ensure that our technology can really facilitate and enrich people’s lives, we are committed to promoting the spread of a culture of innovation in our country, in support of the cultural, social and economic Italian “.
a few examples of this commitment? “ Samsung Smart Future , the project carried out in collaboration with the university ministry that led from 2013 to the present to the digitization of more than 100 classes throughout Italy – adds Levratto – and Samsung App Academy , vocational training course organized in collaboration with MIP Politecnico di Milano and Deib, Department of electronic information and bio-engineering, the first of its kind in the country, offering free of charge to young people graduates unemployed the opportunity to acquire skills in developing Android apps .
<'p> the survey was conducted via online survey from March 16 to April 1, 2016 on a sample of 10,138 people over the age of 16 in 18 European countries : Austria, Belgium, Bulgaria, Denmark, Finland, Germany, Greece, Italy, Hungary, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Romania and UK. Some data are part of an additional study conducted by Lightspeed Gmi on a sample of 18 thousand people in the same markets (so much for each country) through online interviews conducted from April 21 to May 18 of last year.
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