The PSA Group presented its new strategic plan, “ Push to Pass .” After recovering stability and having thought the balance between the various brands with the plan “Back to Race”, from here to 2021 the group led by Carlos Tavares will be engaged in a great evolution which literally transform the ‘ company.
the new logo. the first, concrete step towards the future is the presentation of the new French company logo, changing this official name from “PSA Peugeot Citroën “(introduced in 1991) to PSA Group. The logo was designed by the Peugeot Design Lab and is only the tip of the iceberg of a big change.
Peugeot. Citroën DS With a growth target of 15% for the Group’s revenues in 2021 (and 10% already by 2018) and one of 6% for the operating margin, the business plan puts forward solutions that outline major changes and an increasing differentiation between the products offered by Peugeot, Citroën and DS. Also important will be the digitization of a large part of the services offered to clients, a theme that will further improve communication, optimizing costs. For the Peugeot brand the goal is to become the first generalist brand of high-end market, working on services and product quality, as well as on value for money. Citroën, however, will focus on comfort on the personalities of the products and technological innovations, keeping aggressive prices. The luxury brand DS, finally, will continue to broaden its range by focusing on some specific target customers.
121 news in five years. Each brand will present at least one new model a year: a total of 26 planned new cars, which will add eight commercial vehicles and a pickup truck with a capacity of one ton, critical to some markets. Among the new models stand out seven plug-in hybrid and all-electric four variants and all passenger vehicles will be developed around two modular platforms that can accommodate all types of engines. In detail, for the Peugeot brand we were not given precise instructions, but Citroen are provided 12 global models by 2021 and an increase of 30% in volume, while DS will introduce five new models. Considering variants of models dedicated to the target markets and global, the strategy “Push to Pass” features a total of 121 well-presenting news on world markets.
The autonomous driving. investment directed at the autonomous driving and the integration of new services are confirmed: by 2016, all models offer the Mirroring function on board, while by 2018 it will be possible to update the infotainment “over the air”. By 2020, finally, the whole car can use the on-board connection to receive updates and exchange data with other systems. Hand in hand will be the functions of autonomous driving, the Traffic Jam Assist will be offered in 2018, and from 2020 we will be the first autonomous driving functions, completed in 2021 by the actual “Eyes Off”, or by capable systems to completely replace the driver.
the market balances. According to the group led by Tavares forecasts, Europe will remain until 2018 the market with the highest margins for PSA and the second for market share, with particular reference to light commercial vehicles. By 2018 the Asian region will exceed one million units sold by the introduction of hybrid and electric; Furthermore, investments are planned for the opening of a new plant. Mercosur is expected to double its sales volume by 2021, but there are also high hopes for Russian and Eurasian area, where 60% of the production will be moved locally and where the volumes should even quadruple compared to 2015. For the Middle East are expected sales to about 700,000 units in 2021 with the opening of new factories in Iran, Algeria and Morocco, which will cover 70% of the requirements, while in India and Asia-Pacific are expected industrial partnerships that will lead to the emergence of new market opportunities.
confirmed the return to the United States. the PSA Group has confirmed its intention to return to the American market in 10 years. A dedicated team will work to already introduce by 2017 the first mobility services and only later will be considered is the creation of models dedicated to US customers, and the development of a dedicated commercial network.
a new mobility provider. PSA also aims to become a service provider for mobility, freeing herself from the simple sale of vehicles and the concept of property, a strategy already undertaken by many other groups. This will allow, according to analysts, to broaden the pool of potential users, while offering customers a heavily customized user experience. Will be created business unit dedicated to develop new sales methods (Like the “Pay As You Drive”) and new forms of digital purchase of services; Furthermore, it will be developed both to carsharing companies to private, which is why the PSA Group has just invested in Koolikar startup, already active in Europe and particularly in France.
Industrial Synergies . After the great media response in recent days, there have been no further references to possible collaboration between the PSA Group and other manufacturers (Sergio Marchionne had ruled out any dialogue between PSA and FCA ). In any case, Tavares said he was open to the development of synergies for cost containment. L.Cor.
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