Apple Watch is a flop or a success? – The post

Apple is working on a new version of its Watch that you can directly connect to the cellular network, without having to do it through the iPhone as now. The new Apple Watch will also have a faster processor to handle some new features, in addition to applications that already may be installed on the device. The news about the next version of Apple’s smartwatch is no official advances obtained from the Wall Street Journal , which in the past has proven to be reliable sources, and have not been confirmed by the company. Apple Watch is on sale for about a year and it is not yet clear when it will receive an update, or if the next version already include early innovations from WSJ . The ability to use the iPhone regardless of the smartwatch might encourage more people to buy, especially for keeping track of your physical activity during workouts.

Apple has not never released the sales figures of his watch, but analysts said it is likely that it has sold around 12 million since April last year when it was put on sale, initially in a limited number of countries including the United States. Apple Watch has an average price of around $ 500, which means that spans the new device has increased to 6 billion in revenues for the company, a remarkable achievement, but perceived as insufficient by many observers accustomed to much larger numbers of sales the iPhone and iPad. Many people think that the smartwatch offered for sale so far – not only by Apple but also by other manufacturers such as Samsung and Motorola – are an immature technology, to improve, and on which there is still work a lot. This partly explains the sales volumes to date content and the lack of user interest, especially if indifferent to the latest technology.

M. G. Siegler, investor in several startups and among the most respected observers when it comes to Apple, writes that the figure of 12 million sold Apple Watch should be put in perspective, before speaking of “flop”. For example, the $ 6 billion in revenues obtained thanks to the smartwatch are superior to the entire Rolex turnover in 2015, which has stood at $ 4.5 billion. Of course, the Apple Watch are not comparable to a traditional Rolex watch has different objectives by the US, but the two figures help to better understand how she’s doing a new product on the market for just a year.

in the sales of the Apple Watch whole they are doing well and have exceeded those of the first iPhone model, which sold 6 million units in its first year of sales, but in the following years to become one of the most profitable products ever sold in history . The Wall Street Journal , however, points out that in the first year of sales, the iPad did better than Apple Watch with 19.5 million devices sold. The Apple tablet, however, was long overdue and was the natural evolution of the iPhone with a larger screen to be able to do many more things, while the smartwatch is part of a completely new category for which have not yet been defined with precision and limits borders.

Almost all the reviews published in 2015 have defined Apple Watch as the best smartphone on the market, warning readers that it is still a model with rudimentary functions, and advising people to wait until his next evolutions before you buy it, if you do not have particular urgency. Apple Watch has a slow processor, which is further slowed down in some circumstances for him to consume less energy, so as to ensure the durability of the watch is wound for at least one day. The available applications now have not led to great or exciting innovations are little used and the interest of users seems to have concentrated mostly on the possibility of seeing the flight notifications, without having to pull out whenever the Pocket smartphone or look on desk.

Apple Watch does not have a GPS or a system to connect to the cellular network, so it must always be connected to an iPhone to perform certain functions. This close dependence on the smartphone could one hand encourage the purchase of new Apple iPhone for joy, but on the other it is a source of growing frustration because it greatly limits the use of the watch. Those who use it for exercise, for example, can not record data on the path followed during a run, unless you do not carry around even the phone. The competition began making smartwatch that connect to the cellular network, proving that you can do, and Apple seems to be willing to do the same, at least according to sources of the WSJ .

for June 13 is expected a new presentation of Apple, the opening of the Worldwide Developers Conference (WWDC) in San Francisco, but it is unlikely that on this occasion it presented a new model of Apple Watch. At WWDC usually it is talking more like operating systems for Macs, and mobile devices: the news may limit itself to the Apple Watch software.