Beautiful and sensual: the renewed brogues are ready to help people fall in love with the Italian public. Our test drive.
VERONA – the image of a brand you can build, revive in many ways. And when you manage to hit the target with high quality products, then you can have fun giving way to strengthen it is fantasy and creativity. In six years, the DS brand from scratch, except the charm of a mythical name like “give” has won 390,000 customers worldwide, including 23,000 in Italy. And now, with the arrival of the new DS3, both sedan and convertible, the circle is closed . The first impact was reached in January in the heart of Paris Bataclan still reeling from the tragedy with a preview spectacular but sober in the Pyramid of the Louvre, then reply to the Geneva Motor Show. A success. So large that claim to Yves Bonnefont, CEO of DS that: “We are facing a real success story. New DS3 and DS3 cabrio reaffirm their belonging to the brand: with them, the DS family is complete. These two Parisian chic, sophisticated, technological and efficient, conquer a clientele in search of expressiveness, personalization and dynamic feelings. lively patterns that express the art of living in the city and outside. “
CONTACT – From theory to practice at the time to actually make contact with the new DS gems, to Verona, in the heart of Valpolicella, the new image DS becomes much more readable, while dealing with a facelift. the lowest common denominator is the refinement of every aspect of the car , the style of his majesty in the name the real concept behind it all. Explains perfectly the advertisement Driven by Style describing the machinery with an exceptional protagonist: Iris Apfel, 94 years, the lady of American fashion design: “Someone once told me – says in the ad -. You’re beautiful and you never will be. But it does not matter. You have style. ” Here it is, the key: because the strategy of a brand that wants to enter ever more in the premium segment, is to become more and more exclusive and original while remaining accessible, completing in fact the gap to Citroen mom and facing navigation solo of this complex market. Taking always around the heritage of a heavy name as DS3, the old beautiful “shark” of the 50
SENSUALITA ‘- It returns the shark fin profile, precisely; the floating roof that seems to lean on the body. You do not become – to stay there – icons for the event, if you do not have a natural charm. The dominant theme of a very hot video that best explains the philosophy DS. Yes, buy new DS3 sedan or convertible, is a sensory experience , an intersection of looks with a beautiful woman who makes you imagine the beginning of a story, the overwhelming passion, until the explosion sensuality, in its many forms, including extreme sex. In fact, in DS house of extreme, there is certainly the extreme personalization, which starts from the DS wings and light clusters ds led scrolling vision. Continue with the colors, the return of the Red Aden for the bodywork and the new Topaz Brown for the roof. And then 10 types of stickers to the roof, 10 for door mirror caps and 15-alloy wheels 16 and 17 inches. Then comes the strong visual impact with an attractive front and at the same time distinctive, authentic new design: the grille DS wings, and inside is the total comfort of the seats in nappa brown, machined a watch strap and leather steering wheel. To be picky, just missing a bit ‘of space for passengers behind but for a car of less than four meters it is hard to ask for more. But for the future we must at least provide that the rear windows can be opened independently.
EQUIPMENT – To be different, original, DS3 could not miss quality technology. Meanwhile, the connectivity that the mirror link is compatible with both platforms apple car Play and Android. In addition there are the new driver assistance functions, including rear camera. Finally, another novelty: the city active brake that reduces the speed of the car independently and avoids frontal collisions in case of no action by the driver in the city less than 30 km / h. It ‘a radar system mounted on the windshield that controls steering, accelerator and brake. And ‘always on and in detail it works with the recognition of mobile and fixed obstacles via infrared laser emission that are returned to the sender with … the identikit of any obstacles around the car.
tHE TEST – in addition to the form, as in human relationships, then counts the substance and the DS3 has so much to sell. Because the the engine that we tested, the Pure Tech 130 , a three-cylinder 1.2 petrol 130 hp and 230 Nm of torque makes life easier and peaceful life ensuring responsiveness to each situation, in particular in overtaking and departing. And above all, the ability to keep low speeds in high gears, without missing a beat. The manual six-speed gearbox can be improved but the enjoyment of the package is complete. It becomes pure fun when you go to try the Pure Tech cabrio version with 110 hp and automatic transmission Eat 6-speed with two goals in quick shift and climbing. The hood can ‘open up to a speed of 120 km / h. Ultimately DS3 represents a different concept of premium sports car capable of preserving the pleasure of driving from coaches. In all, waiting for the bi-fuel with LPG , are the proposed 6 engines, three petrol and three diesel, from 82 to 131 hp, to which is added the DS3 Performance version, the more ‘sports, from 208 hp, coming in May to not to miss anything. Worth noting is the introduction of Drive Efficiency technology in Puretech versions from 82 to 110 hp comes to emissions, respectively, 99 and 79 grams of CO2 / km. For the record, the performance will be the basis of a limited edition of just 39 pieces produced in collaboration with BRM chronographe.
EXPECTATIONS AND PRICES – The men (and women DS) assessed to be able to achieve in 2016, higher volumes of 30% compared to 2015, a total of about 2,800 pieces. The list of standard DS3 starts from 16,490 of the DS3 base to get to 24,550 the top of the range, while the performance varies from 27,150 to 32,550 euro. The cabrio instead of from 19,900 to 28,050 EUR, the performance version of 30,400 to 35,400. The limited series with the BRM Cronographe costs 36,050 euro.
No comments:
Post a Comment