Peugeot – Two new models and a plan for China – Quattroruote

There are two innovations unveiled by Peugeot at the Beijing Motor Show, both destined to the local market: it is the 3008 and the 308 Sedan. Pieces of a five-year strategic plan, announced on the same occasion together with the confirmation of the commitment in the most important motorsport event that will affect the Asian country in the coming months, the rally-raid Silk Road. But first things first.

3008. After more than 200,000 copies sold in China in three years, the Donfeng Peugeot 3008 is renewed with a different look, especially in the front where , the center of the grille, dominates the Lion symbol. Also change the tail, with several lights, interiors and safety equipment: for the first time, the car adopts the Visio-System II Park, which offers a 360-degree view around the vehicle, and a collision warning system .

the 308 Sedan. Athletic, muscular, with a vertical grille: this sets the three volumes Dongfeng Peugeot, based on EMP2 platform. A preview of the car destined to form the core of the brand’s range of saloons of the C segment, the most popular on the Chinese market. The final version is expected to debut in the second half of this year.

The plan. A few weeks after the presentation of the strategic plan called Push to pass, Peugeot launched his five-year strategy for the conquest of the Chinese market, dubbed Blue Upper. The ambition is to make the Donfeng Peugeot, within half luster, generalist brand of high reference range in China and become a part of the top ten best-selling brands on the first market in the world. Three pillars underpinning the strategy: to aim ever higher in terms of the customer experience, technology and products. This last item is reflected in the launch prediction of 18 new vehicles over the next five years.

The showroom. Meanwhile, the Peugeot has announced the opening, from end of May, a new studio with own brand in the heart of Beijing, on the Qianmen pedestrian street, where they spend each year 90 million visitors, a short walk from Tiananmen square. An area of ​​1,650 square meters will house products, technologies, historical and technological installations testimonies, on four floors.

Full image. To strengthen brand awareness in the Asian world there think also commitment to motorsport. Fresh from victory in the Dakar 2016 (still subject to an appeal by the X-raid Mini team for the alleged irregularities of a supply, the appeal should be discussed in May), the 2008 DKR16 forces will recur in the next rally-raid Silk Way, which in July will go from Moscow to Beijing, will cross three countries (Russia, Kazakhstan and China) and will be along 10,000 kilometers (4,500 of which are of special stages) aboard the three cars will be deployed for crews consisting of Peterhansel and Cottret , Despres and Castera and Loeb and Elena. Together, the only pilots can boast 17 wins in the Dakar (11 in motion and 6 by car) and nine world titles rally … E.D.