Five days of events, debates, exhibitions and many works on display to investigate the relationship between art and new technologies and its prospects in social perspective
artistic, technological and spread : promises to be like the Media Art Festival, the event that created the Digital World Foundation and co-produced with BNL-BNP Paribas Group , it is scheduled from 13 to 17 April in Rome, to show how the combination between art and new technologies.
Wired is a media partner of ‘event.
An appointment for lovers and curious of the media art , with works on display, round tables, exhibitions, performances and meetings with the major global industry contacts; but the festival also has the ambition to bring the public closer to an art form that has a lot of potential, including for employment. It explains why in the Wired , Mirta Michilli, general manager of the Fondazione Mondo Digitale, a non-profit organization that works for a company of inclusive knowledge : “The festival is born from an experiment made by Digital World, trying to raise the issue of new forms of artistic expression associated with new technologies. Our goal is to introduce young people to science and technology, but also to future jobs; the field of creative industries is high growth and we have a responsibility to understand the opportunities offered by it “.
In 2015 the Festival has seen its Edition pilot, but the 2016 event, co-produced by BNL, it different matter “; for the first time a festival spread throughout the country, with 8 location, 60 prestigious guests, including representatives of this art historians, such as Antoni Muntadas and artistic directors of major European festivals such as Gerfried Stocker “. The Festival will showcase the works of artists in the industry, young and old, but the event is also the culmination of an artistic journey that starts from farther away, and involving other parties, such as schools. Michilli explains: “ The preparation did not concern only the promotion of artists to bring to the fest, but also artistic production . To call public have responded more than 1000 artists, but we can bring only 70, representing twenty-one countries on display. Pilot edition , we continue to bring young artists in schools , to talk about the opportunities of new technologies but also to explain how you can produce a work of art using what for the kids is a natural language. We then conducted a production work in schools but also in our Innovation Gym , where young artists worked with children who attend our environments, young people who do not call neet but we call transition .
<'p> A fallen in the city Festival: the locations are different, the MAXXI museum in the first place, and there are many people who have taken part, for various reasons, the operation: a city that seeks the recovery as Rome, what can borrow from Festival ? “The contamination between different environments; we managed to produce a widespread festival collaborating openly with the embassies, the academies, the Goethe Institute. We are open to contamination value; the energies of the city to leave, experimenting with different shapes. The technology opens up new jobs, but also ways of working that can be resources for a complex city like Rome “.
The contribution of BNL at the Festival is important and Michilli said to have “were brave to trust us” but what are the values that the group shares with the Fondazione Mondo Digitale and which allow two parties with different purposes as well to work in the initiative? Meets Wired , Luigi Maccallini , Head of Communication Retail BNL BNP Paribas Group: “We chose to partner with the Media Art Festival mainly to give support to art and the Italian culture which saw a drop of attention during the economic crisis. The Media Art Festival is the first event in Italy dedicated to digital art, an absolute novelty from the artistic point of view, social and technological. In this context we will be present in the event and throughout its duration to meet the makers, or artists, startupper, entrepreneurs. In addition, the PerMicro specialists, including BNL is a shareholder and industrial partner, will be on hand to provide all the necessary information concerning the sustainable financing instruments “.
For the banks it makes sense to bet on this especially segment is also the engine for entrepreneurship? Or the return is always difficult for those who invest on art? According Maccallini, “productive cultural system in Italy has more than 443,000 companies and employs more than one million people. Moreover all this has a multiplier effect which also contaminates the other sectors, in particular that of tourism. These numbers show the value of art and culture in our country. In this case, the digital art is for a bank BNL as a starting point for back to investing in culture even in times of crisis “.
‘appointment of the Festival is therefore a call at various levels, to talk about art and technology but also of work and future. For those who will not be in Rome, or not be able to go to the site, the major events of the event will be broadcast in video streaming on the site, and you can stay up to date with pages dedicated company, from Instagram to Twitter; for those who want to deepen what we have seen and understood the Fest, the event goes online, thanks, explains Michilli, “the agreement made with the Google Cultural Institute, all the works can be viewed comfortably in the search engine website dedicated to ‘art; Dopofestival continues in all part of the artistic creation with workshops dedicated to this type of creativity “. To be present on the spot, especially at events with seating, better register on the site bnlmediaartfestival.org , even though all events are Free and open .
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