Launch Edition PappanoinWeb 2016, the National Academy of Santa Cecilia initiative and TIM, which opens the doors of classical music to the Network general public. With innovative TIM technology platforms, in fact, PappanoinWeb extends to the Internet audience participation in major concerts of classical music and the interaction with the players and experts in the field.
This year’s edition of PappanoinWeb includes four new appointments of symphonic and chamber music, streamed live on telecomitalia.com/pappanoinweb site, which will remain available on demand until 31 December 2016.
The first concert will be broadcast Tuesday, April 26, from 19.30, directed by Yuri Temirkanov, with music by Ravel, Mahler and Brahms.
New this year is the WebArena, a special area near the orchestra, technologically prepared by TIM and reserved for an audience of young people aged 18 to 30 years, with only two Euros, will be able to attend the concerts and the first time during the shows use phones and tablets without limits to connect, share photos, selfies, short videos, emotions and real experiences.
Will meet again in this year the shooting “ Overview 360 ° ” to enrich the vision with close-up images of the Orchestra, Choir and Director, giving the web viewer the feeling of being truly present in the room.
Each meeting will be preceded by an introductory guide that will reveal the history and the secrets of the tracks, curated by an expert musicologist together with Maestro Antonio Pappano. The guides will be published on telecomitalia.com/pappanoinweb to prepare the Network listening audience of scheduled appointments. During the concerts music lovers can exchange comments and opinions on social TIM channels with the hashtag # #pappanoinweb ilfuturoèditutti live and interact with the real-time expert to satisfy the curiosity.
The initiative’s success is shown by the objectives achieved: in the five previous editions were in fact more than 200,000 users who followed the concerts using the TIM platforms, recording – only the latest edition – more than 2,000 conversations on social networks.
With this initiative so TIM continues its promotion of digital culture web activity capitalizing on the possibilities of interaction offered by the Net, promoting the dissemination of the great music that belongs to the most deep-rooted tradition of our country.
The project is part of the activities “# ilfuturoèditutti” Corporate Shared Value TIM, an intervention program based on the creation of shared value with the communities in which TIM operates.
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