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This article was published on April 4, 2016 at 15:42 hours.
the last change is the April 4, 2016 at 16:32.
new site, new apps, new formula, simulcast with major newspapers universe Mediaset , a new project for Snapchat, which is expected to materialize in the coming months, eyes focused on the possibility to increase its advertising, especially on the mobile. Meanwhile arrives Raffaele Sollecito as a commentator on justice issues in the program “The Yellow of the Week”, a spin-off of “Fourth Grade,” which is broadcast on Saturday evenings from TgCom24.
In this sense, a little ‘controversy can not spoil this moment Tgcom24 has decided to have a new look, 15 years after its debut, with the clear intention to capitalize on the “system” made of television, radio, internet. A result of the system of Mediaset repositioning of recent times: strengthening the radio medium (with the acquisition of R101 is the whole operation in progress linked to Finelco radio), strengthening of the Internet (acquisition of advertising for Yahoo Italy), tv offer already consolidated. “Our mission – explains Paolo Liguori, since last November director Tgcom24 – it’s going to look where the audience is. Everyone must be able to find Tgcom24 everywhere and by any means. ”
What Tgcom 24 counts want to field it is “a powerful system, which reaches over 23 million potential users, every day, and not all in the same mode,” the TV channel (between 0.4 and 0.5% share on an average day in recent times, on the radio (11 million users achieved thanks to 5 points per day on over 15 networks including R101, 105, Virgin radio Italy, Kiss Kiss), the site ( the third information in Italy after repubblica.it and corriere.it, they know by Mediaset, with more than 1.2 million unique users per day and 10 million of advertising revenue EUR). next there are the mobile web (600 thousand users) and the world tied to the app: over 5 million downloaded applications. Tgcom24 also adheres to Amp (Accelerate Mobile Pages), the project which involves Google and publishers to promote the use of online articles, which thanks to an algorithm that allows the faster loading of pages
“We try to do things in terms of profiling. And is a key asset on which we will work, “explained Emanuele Callioni, Director multimedia content.
At the news on the technology front is joined by changes on the editorial side. First with programs, he explains the director Liguori, “that will have to feature the main characters of information behind the scenes.” On channel 51 and 111 of the DTT there will be so: “The Yellow of the Week” hosted by Remo Croci; “Italian Brava Gente” with current events told by Marcello Vinonuovo and “The good news from the radio”, in collaboration with R101. “I can see a future where this becomes a complete editorial system,” adds Liguori. “Who forbids you to use some of our content as a test for new thematic channels or specialized sites on the web?” In short, “a means to experience: Tgcom24 wants to be and will this”.
It will be necessary to see the response to the presence Raffaele Sollecito as a commentator on issues related to justice, “but also as a witness of an ordeal” says Liguori. Bait and switch? “Maybe yes- replicates the Tgcom24- director but we have spoken together with Remo Croci. We said that he faced three sets of proceedings, the Supreme Court acquitted him. So there is no one to be rehabilitated. I think the themes of justice has experienced more than many colleagues who deal with justice. ”
What Liguori would point out it is that “the site, but the TV channel also are useful.” The scope for growth, for advertising, is that of the “mobile world” says Liguori before responding to the natural question on competition: “I do not Rainews accoroi of all these changes related to the new direction. Anyway, we all do good information, but I do not think that these structures all news (Sky, Tgcom24 and Rainews24,
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