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This article was published March 17, 2015 at 21:31.
The last change is the March 17, 2015 at 22:26.
A 20 years after its launch, Microsoft says goodbye to brand Internet Explorer and welcomes a new browser. The official name is not ‘yet been chosen and it’ still under development as “Project Spartan”. The news, which had been circulating for a few weeks, was confirmed yesterday during the conference Microsoft Convergence in which they were given some information on the new operating system, Windows 10, which will be available in the second half of 2015.
To reveal some of the great innovations that are part of a process of restyling of the brand Microsoft was Chris Capossela, marketing manager of the company’s Redmond, Wash. Most likely the new browser will contain the name of the Microsoft brand, a marketing move to increase brand recognition and forget the season Explorer. As announced Explorer (in Windows 10) should remain active only for some business customers that may have compatibility issues. The move ends a very difficult period for a browser which in recent years has continued to lose ground giving way to Google’s Chrome, Apple’s Safari and Firefox. In fact, nothing is served attempts to relaunch it: the collapse started with Explorer 6, called one of the worst technology products ever brought to market.
Internet Explorer has not in fact been able to overcome the “challenge mobile”, addressed instead so successful especially by Chrome, the Google browser that currently has a market share of around 50%. M Explorer Internet, despite being pre-installed on all computers with Microsoft operating system, now stops at about 20%.
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