VIAREGGIO. The pastel pink, white, calling to painting and color palette, materials technology. These are the four key points of the autumn-winter 2015-2016 that Massimo Rebecchi , torrelaghese doc, designer credited in the world of Italian fashion, presented Sunday morning at 9:30 am at the Senate building in Milan during Fashion Week Italian.
Rebecchi anticipates the innovations of the leaders that we will see in the windows of its stores in late summer: clothes and accessories that arouse the appetites of many Italian and foreign buyers, but especially Russian ones that usually are used to thinking relegated to Forte dei Marmi but rather numerous in summer flock to the stores Rebecchi Viareggio, many more than you might imagine. To them and to the faithful of a brand that for years has starred on the catwalks of fashion Rebecchi proposes for the next winter wardrobe that is divided between the sweetness of pastel colors (pinks, blues, camel) and the gritty of seduction blacks, without forgetting the white total.
What’s new for the coming autumn fashion show in Milan last Sunday?
“Many, as always. This year we have divided the show into four clearly identified with each other: one section is focused on the theme of color and what will be the predominant pastel pink in all its versions: all-over, check, in patterns that matched the burned and celestial proposed version on. Another section was the one characterized by geometric patterns, a contrast of tweed fabrics and plain. A third part was devoted to the “total white” with shearling vest maxi longhaired strictly white. Below is the part dedicated to the art with jacquard prints presented as colored spots as if they had been sketched by an artist and finally the technological materials, the techno jersey double face in black for a spirited woman, but still feminine. “
What is the atmosphere in the Milan Expo: feel the winds of announced and awaited economic recovery?
“I would say yes. Here in Milan, on this occasion of Fashion Week, there is a minimum of positivity. The rest of the fashion industry is and remains an Italian heritage that must be safeguarded and is a part of the economy of our nation that has withstood the crisis and has held high the name of Italy abroad, remaining a staple of our economy . “
And his company feels a sort of reboot?
“Yes, I have to say yes, a minimum of recovery we felt and we feel ourselves, and this suggests that at last, after a long time of darkness, the worst is over. We are selling a bit ‘more in the various markets, both in Italy and abroad, and this generates hope for the future. “
Strong also this positive climate, plans to open new stores in Italy and abroad?
“Yes, in a couple of weeks, on March 15, we open a new store in Turin and follow a shop in a city of China, a country where we are already present with other outlets.”
And the Russian market, how are you?
“Less well than expected: at the moment is that cares more about a range of issues internal to the country, primarily the fact that the ruble is tripled. We are a bit ‘to the window to see what will happen here in a while then decide what to do “
A problem that can also be reflected in Versilia given the significant presence of Russians?
“We hope that this does not happen because in Viareggio, where we have five stores (plus one in Forte dei Marmi), we record in the summer an unsuspected number of tourists and foreign buyers, mostly Russians. Many more than we can imagine. “
A Viareggio which, as you know, does not enjoy good health …
“The hope is that the city will soon tools to get back on the market, which stop this negative phase and will soon start a reboot. I think there is awareness on the part of all of this situation and that the only way forward to bring up the fate of the political and economic steps by the need to make the team. “
You, who lives and breathes the air of the big cities, has a recipe for Viareggio …
“I think it’s time that the economic categories, from trade to tourism, put them around a table together with the institutions and pull the strings of the problems looking concrete solutions.”
In May, they will vote for a new administration: what hopes?
“I hope that everyone will run and eventually win the elections reformulate a precise idea of Viareggio, a sort of project to recreate a definite identity of the city. The mayor will have to be aware of what is and is not hiding as generally tends to do behind the flaws caused by the junta earlier, always downloading the blame on others. “
The Football Viareggio to which she is bound reflects the status of the city …
“I think on this front there are many people to thank for what they have done and are doing. It ‘a reality that we must support. “
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