Monday, May 19, 2014

“Simple, fast, always innovative so we became the first in … – The Republic



FINECO is NOW ONLY A MODEL OF MULTI-CHANNEL DIRECT BANK THAT CAN COMBINE THE TRADITION WITH THE ONLINE SERVICES. ACCORDING TO THE DIRECTOR OF GRACE TO THE END OF MARCH PAUL COULD COUNT ON FINANCIAL ASSETS AND FOR 45.6 MILLION 917 THOUSAND CUSTOMERS. EXPANSION PLAN AND CONTINUE EVEN AT CONTINENTAL

Milan ‘F ineco is a model unique in Europe, we are a multi-channel direct bank, a summary of the best that exists between traditional banks and online banks. Of the top has all the facilities, improved because it is all done in a direct way, you do not need the physical branch, credit card, ATM and pin, for example, post them to the customer’s home. Online banks have efficiency, but in addition we offer the advice of our financial advisors. ” So Paul Di Grazia, Director of Direct Banking Fineco, presents the multi-channel banking group Unicredit that “in the end of March can count on financial assets for 45.6 billion and 917 000 customers.” How does the Fineco account? “Our advertising campaign reads” The bank, which simplifies the bank. ” We have simplified and integrated all the amenities of a traditional bank, then operation of the current account, investment and trading, in one account, no-fee, with which the customer can carry out all banking transactions can buy stocks, bonds, mutual funds can interact with their financial advisor. All this in a simple and fluid, changing from one area to another with a simple click through the website or through the mobile platform, using their tablet or smartphone. In this model, based on a very efficient and complete transactional platform, have joined the consulting approach

one-to-one with an individual: the customer can enter in one of our 312 Fineco Center or request a contact with a financial advisor can recommend the most suitable investments to its risk profile and perform with him, a true financial planning. ” The client can operate in complete autonomy? “The customer is autonomous for the banking and it can also be for the investment, even if the majority of our customers ask the help of a financial advisor to guide you in your choices.” In which markets can invest in and with what tools? “For trading we offer all major world stock markets and all major asset classes, shares all’obbligazionario until the currency, with all the tools including CFD and derivatives. Fineco is the first online broker in Europe for the number of orders executed, the first broker ever in Italy for orders executed on volumes and shares, with a market share of 23%, and the first broker in Europe. As far as mutual funds and Sicav, we have the biggest multi-platform of the Italian market, we have approximately 5000 funds of 64 investment companies the most important and the ability to get help in the choices to one of our 2,500 Personal Financial Adviser. ” You’ve invested heavily in technology. “We are a young bank, we were born 15 years ago and we have developed all operating systems and software for basic banking operations keeping in mind that we are a bank that operates through digital platforms. Everything is very technologically advanced and it is important to make sure that all services are integrated with each other and paid in multichannel mode. The mobile banking, for example, is certainly one of the areas with the highest growth in recent years and thanks to our technological architecture was relatively simple to add and develop this new channel. ” You can claim a level of customer satisfaction around 97%. “It ‘a very high level, but it is not simply the result of the customer experience for our customers. Usability and reliability of our services help to achieve this very high rate. Customer satisfaction for us is an important driver for growth: these customers Fineco recommend to friends and family. A big chunk of our growth derives from word of mouth. ” Who is the customer Fineco? “Our focus is on investment, our client type has more than 35 years, the financial resources and a need for counseling, but our model also attracts those who want to trade or those who simply want to use a checking account. Typically, a customer enters Fineco for the account or for trading, then use the other services or start investing with a promoter. ” Other special services offered? “I cite two of our services with unique characteristics. The multicurrency service allows our customers to change, with a simple click and in real time, the euro currency on its foreign currency account which can then be used to make payments or to invest. To my knowledge, there are similar services in Europe. The last, perhaps the most innovative, MoneyMap is the service that allows you to categorize automatically and customizable all the entrances and exits of the current account, have a detailed reporting on where and how you spend and set a budget to manage to better their own costs. It is the personal financial management, a service that is developing very Anglo-Saxon countries, and we were the first to introduce it in Italy. We are preparing now to launch the new App MoneyMap smarthone for Android and Iphone, it is a novelty, because it is the first application of the family budget into account and integrated into fully automated developed and designed for the App world. ” (M.man.) Normally a customer comes in Fineco for the account or for trading, then use the other services or start investing with a promoter type Fineco The customer has more than 35 years, the financial resources and a need consulting

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